If you are looking to improve your company’s SEO, you need to understand its intricacies. Working on your business’s SEO isn’t necessarily a ‘one size fits all’ task. Your approach will depend on many factors such as the size of your business, how much time you can dedicate to SEO, what your goals are, and who your competitors are too. 

However, despite this, there are some general tips and rules that every business can benefit from exploring and applying to its SEO strategy. So if you want to give your company a boost, make your brand more visible and increase your web traffic, take a look at the following tips:

Eliminate the stuff that slows down your website

Page speed makes a massive difference to your SEO, so you need to take the time to go through your website and remove or reconsider anything that slows those page load times down. Large files, big images, and a cluttered sidebar can all make your page load time increase. Research shows that if your site takes longer than 3 seconds to load, customers will likely head elsewhere. So if you don’t pay attention to this, you could be losing vast cohorts of customers who don’t have the time or patience to wait for your content to appear. 

.Get link building

An easy win in terms of SEO is to link to other high-quality websites that display relevant content. Links to high authority sites will help your reader and provide additional value. This gets a big thumbs up from Google and will also send out trackable traffic, which is helpful too. Don’t go overboard; only link where appropriate, and you’ll reap the rewards of increasing trust and providing the best quality content to your reader. 

Write for your readers above all

If you spend too much time focusing on how a search engine will receive and review your content, you’ll end up writing a poor quality piece for the people that matter most – your readers. The very heart of proper SEO is to provide valuable content that engages and motivates. If you don’t write with your customers in mind and try to answer their questions and improve their online experience, you are approaching SEO all wrong. When you put your users first and genuinely try to create content that helps them, you will naturally write something that search engines love. 

Try to get backlinks

Encouraging trustworthy websites to include your site link on their web pages will boost your domain authority and help you climb up the rankings in the SERPS. Inbound links signal to Google that you are trustworthy and an authority on a given topic, which means they are more likely to place your business higher when browsers type relevant keywords into the search bar. 

Put analytics in place from the very beginning

There isn’t much point in making a real effort with your SEO unless you are willing to learn from it. By putting in place various analytical tools, you’ll see what’s working and what’s not, and therefore know where to concentrate your efforts for maximum return in the future. 

Don’t forget about your meta

Metadata can help improve your website SEO significantly. By adding relevant meta descriptions to every page of your site, you can help search engines understand what it is about. Include your target keywords and make sure you write unique descriptions for each page; otherwise, you’ll get penalized. 

Use your keywords when tagging images

When you type any search term into Google, you’ll notice that there is an entirely separate section dedicated to images – this means they are a pretty big deal. This means you are missing a trick if you don’t use keywords in your image names and captions – as long as this is done cleverly and without keyword stuffing, you could get a big boost from doing so.

Publish consistently

If you really want to keep on top of SEO, you have to produce great content and publish fresh, unique, and relevant content to your website regularly. This is one sure-fire way to ensure you stay visible and ahead of your competition.

By following these essential SEO tips, you can ensure that you are engaging your customers and keeping Google happy at the same time. So it’s a win-win for your business!

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