by Edwin Deponte, Guest Contributor
Nowadays, social media marketing is one of the best techniques or strategies to incorporate in your business if you want a higher profit. Modern technology is within everyone’s reach, just one tap on the screen and you’re directed to hundreds and thousands of search results, social media profiles, websites, and so much more. It’s impossible not to adapt to these constant innovations.
However, let’s face it, not everyone can actually keep up.
Valerie Jennings is the founder and CEO of Jennings Social Media and MarTech, which was established in 2003. She’s a DMN 40Under40 honoree and winner, an entrepreneur, a mom, and an early and passionate social media [marketing] adopter. In this article, you can learn a few social media marketing lessons from Valerie Jennings to help your business evaluate and improve more on your social media marketing strategies.
Assess Your Content
Before anything else, companies must learn how to evaluate or assess their own content. Your content does not only pertain to written content. It can also be photos, videos, web page design, and styling, etc. According to Valerie Jennings, you have to know what your content is all about. You have to be able to distinguish which ones are relevant and which ones are not. Which ones will benefit and contribute a lot to the company and which ones will not.
Evaluating and producing content will result in a series of trials and errors, and it’s going to look like nothing makes sense anymore, but practice makes perfect. Don’t be afraid of failing because this only means that you’ll have enough room for improvement. Failure is good for as long as you learn how to get back up and evaluate your mistakes so that you don’t make the same mistakes over and over again.
Also, not all marketing styles are of the same character or kind. That’s why you also need to consider a few factors like your budget, target market, goals and objectives, persona, and a lot more.
Decide On Which Type of Art You’re Settling For
Social media marketing can go a long way. It tends to be very general, that is why you have to have a clear plan or decision about which types of images or art you’re settling for. Will you consistently go for stock art that can easily be accessed on the Internet? Or perhaps, you’d want to use original art across all your social media platforms? Or maybe, you’d want a combination of both stock art and original, alternating which ones to post from time to time?
However, using original images and videos can cost you a lot, starting from the expenses of hiring a photographer and a videographer. Although original art can significantly help in establishing your company’s uniqueness among all other brands. It all depends on your budget, and how far you’re willing to go when it comes to social media marketing.
Determine Your Sales Goals
It’s essential that you know how far you want your social media marketing to go. Sales goals and objectives are crucial to any type of business because from here, you can identify areas that need to be developed or innovated, changed, reduced, or eliminated. Determining your sales goals can also allow you to come up with concrete plans and marketing strategies based on that specific goal and objective.
These are only some of the many wise words, lessons, and pieces of advice from Valerie Jennings. Also, according to her, it’s really communication, collaboration, and mutual accountability that will lead to success and achievement of goals. Start planning the improvement and innovation of your social media marketing now with the tips mentioned above.
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.