That said, a lot of small business owners make the mistake of using Twitter as a one-way communication network. The problem with that approach is that it doesn’t engage very well unless you are backing it up with top-notch content.

In most cases, Twitter doesn’t convert very well, but it is a fantastic way to drive traffic to your website, which, when properly optimized, should convert visitors into paying customers.

Pinterest is not for everyone, but if your product or service is easy to communicate through photos, Pinterest is a dynamo for businesses. Fashion, interior design, and physical products are all great niches to promote on Pinterest. If you sell rolled steel or topsoil by the truckload, you might not get much out of Pinterest.

The reason why Pinterest is better than Instagram, in our opinion, is that it allows users to post links back to their product or service. So even if you are in a ‘boring’ industry, establishing a presence is not a bad idea.

If, on the other hand, you are in an industry that lends itself to posting great photos, you might find that Pinterest is even a more effective marketing tool than Facebook.