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Social Media and SEO Rankings

In the past, backlinks were a top focus for boosting SEO rankings. Your position in the search engines was highly dependent on the quality of your backlinks. Today, social media signals are critical to SEO rankings. In fact, according to a Searchmetrics study, 7 out of the top 8 factors that influence SEO ranking are social. This is encouraging if you’re putting time and effort into your social media accounts.

Here are some of the most important factors in SEO ranking, according to the Searchmetrics study:

So what does this mean? Basically, it means that having more Google+1s, shares, likes, tweets and comments won’t just get you more attention on the social media platforms you use. Social media love can also translate into higher rankings in the search engines and more traffic to your URL. However, it is important to understand that likes, shares and plus ones aren’t all there is to high SEO rankings. Instead, these things are a major part of the overall picture.


The following are some of the other parts of the package:

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Christina Strickland

Vice President at Crackerjack Marketing
As Vice President of Crackerjack Marketing, Christina works closely with clients to develop and execute world-class social media strategies and creative influencer marketing programs. Her mantra is “measure, measure, measure!” because size really does matter – at least when it comes to growing her clients’ social media presences.
Vice President at Crackerjack Marketing
As Vice President of Crackerjack Marketing, Christina works closely with clients to develop and execute world-class social media strategies and creative influencer marketing programs. Her mantra is “measure, measure, measure!” because size really does matter – at least when it comes to growing her clients’ social media presences.
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