Social media is a large part of any digital marketing campaign. As a social media advertising agency, you need to be aware of how to tackle different audiences. Let’s take a look to learn more!

Major Social Media Platforms:

1. Twitter

First things first, Twitter provides two ways to promote your ads effectively. Their ad platforms are called “Twitter Promote” and “Twitter Ads”. You can set up these campaigns by yourself because it takes into account your overall tweets. Use Twitter to gain followers and spark conversation.

Also, this is a great way to expand your global audience. Twitter has a large presence outside of the U.S. and Canada in terms of users. With Twitter Promote and Twitter Ads, you can set your own objective and pay for engagement and video views to get you started!

2. LinkedIn

Moreover, LinkedIn is beneficial to you because it promotes your brand, drives traffic, and produces leads. You can choose from an array of ad types when creating your LinkedIn campaign. For instance, sponsored content are ads that are placed directly onto the news feed for both mobile and desktop users.

Plus, InMail is a great way to personalize your campaign. We recommend using the individual’s first name to get them to open and read your content!

3. Instagram

Furthermore, Instagram also focuses on promoting brand awareness, audience targeting, and conversions. Remember, that Instagram is most popular with the millennial generation. You should try to create ads that pop up on their feed.

For example, photo and video ads are extremely popular. Instagram users rely heavily on images to understand your ad. Visual aids get ten times more responses than actual text ads alone. Try using these ads as a part of users’ Instagram stories as a fun interaction with your company.

Do You Need a Social Media Advertising Agency?

Last but not least, it is important that you are taking the appropriate measures for reaching social media users. Speak to your audience through ads that can take your business to new heights! Contact us today for a FREE website evaluation!