There is SEO and then there is small business SEO. Often lost in the headlines of optimal conditions for highly competitive websites competing at the highest end of Google searches is that when it filters down to small business local or niche sites, often the competitive landscape significantly shifts what the priorities are. This is partly why I carved out my niche by helping small businesses. It is a unique and niche set of skillsets, but it keeps things interesting and challenging. The companies that focus on the big business SEO factors often don’t move the dial for small businesses. For example, a big investment in page speed may have no change in a small business‘ rankings because, in that particular competitive landscape, it just isn’t as important. The key is to focus on what matters most with the limited small business budget.
Small Business 2021 Resolutions for SEO and PPC
As 2020 turns to 2021, Google continues with big and constant changes to how both their ranking algorithms work, as well as the rules and tactics needed to succeed in Google Ads for pay per click advertising. In both SEO and Google Ads, the approach from a small business is considerably different from that of corporate America. I have written in the past about how to make your SEO plan algorithm proof and best avoid big drops with Google changes and updates. Below are some key things to keep in mind as we head into 2021
For Pay Per Click
For SEO
Content is Still King: Content has always been king in SEO and it will continue to be. It is also the easiest way to make up ground on competitors in local or niche markets. Google’s job is to provide the best answer to a user’s search. There are many factors like speed and links involved, but to be in the conversation, you need to provide those answers. Google continues to get more and more specific with answers. Keep creating specific answers for your market. Blog posts with specific answers to customer questions based on your geographic market and industry will help you get into the conversation and get rankings and traffic that can then be converted to customers.- Links Still Matter: Keep looking for links that are relevant. PR and local activity will help with this. Join your local chamber or industry groups. These are all helpful organizations that also provide links to your site that show Google you are relevant to that community. Depending on your market, these can be differentiators. We can help you get to the next level as well with our history of relationships and strategies to help here. These are still a core part of your ranking strength.
- Speed: Technical aspects of your website are also important. Of course things like broken links can cause a bad experience and set you back, but speed is getting more and more important, which leads us to some of the new hot topics in the SEO world.
SEO Hot Topics in 2021
Your Small Business SEO and Google Ads Solution in 2021
With 14 years of history focusing on small business combined with an A+ BBB score and a 5.0 average Google review score, you can come to us to help make search engine success easy. We know what matters and what doesn’t, and can blend with the strengths and weaknesses of your team to provide the support where and when you need it. Working with us fits like a comfortable pair of shoes. We let you keep working at what you are good at and bring your plan into supplement the pieces that you don’t have. Give us a call and find out how easy it can be.
The post Small Business SEO and Google Ads Strategies Heading into 2021 first appeared on SEO/PPC/SEM Consultant – New Jersey(NJ),NYC and PA.
