• Difference between wordpress.com and wordpress.org
• Understanding the WordPress.org Downloads Website
• Installing WordPress on live server
• Installing WordPress on local server
• Logging into Your Dashboard
2. Administering WordPress, Theme and Plugin Updates
• Understanding the WordPress Dashboard — Updates Screen
• Understanding Version, Release and Modification Updates
• Updating Based on WordPress, Theme and Plugin Compatibility
• Upgrading to the Latest WordPress Release
3. Creating and Administering Posts
• Setting Up Categories and Tags
• Understanding Title and Content Areas
• Configuring the Publish Area
• Setting the Featured Image
4. Creating and Administering Pages
• Differences between Pages and Posts
• Creating Your Basic Website Pages & Creating Parent Pages
• Difference between Visual and Text Editor
• Using HTML to Extend Page Content
5. Creating and Administering Menus
• Creating Your First Menu
• Adding Pages, Post and Categories to Your Menu
• Re-Arranging the Menu Items
• Removing the Menu Item
• Enabling Advanced Menu Options & Adding Custom Links to Your Menu
6. Inserting Hyperlinks
• Inserting hyperlink to download file
• Inserting hyperlink to an External Websites
• Inserting Hyperlinks to an Internal Page
• Inserting an E-mail Address & Removing a Hyperlink
7. About Shortcodes
• What is Shortcode
• How to use Shortcode
• Shortcode Example
8. Configuring Website Settings
• Configuring General Settings
• Configuring Reading Settings
• Configuring Permalinks
9. Media Library
• Understanding the Default Width and Height Settings
• Understanding WordPress Image File Creation
• Understanding the Default Month Year Folder Structure
• Uploading and Managing Media Files
10. Themes and Plugins
• What is a Plugin
• How to download plugin
• Installing, Updating, and deleting the plugin
• Choosing a Theme
• Installing and Configuring a Theme
• Switching Between Themes
• Adding Menu, Media and Content to a Theme
• Administering, Upgrading and Maintaining Plugins
• Example of how to use Plugins
• Adding a Photo Gallery
• Creating a Contact Form
11. Widgets and Sidebars
• What is Widget
• What is Sidebar
• Adding/Removing Widgets
• Adding Text, Post, Image and other types of widgets
12. Adding a Slideshow
• Uploading Images for Slideshow
• Using the Theme’s Built-in Slideshow Feature
• Installing a Slideshow Plugin
• Creating a Slideshow
• Adding the Slideshow to a Page
• Adding a Slideshow to a Sidebar
13. Adding Social Media Buttons
• Using a Plugin to Add Social Media Buttons
• Adding Social Media Buttons to a Widget
• Using the Theme’s Option to Add Social Media Button
14. Backing up the Website
• Installing a Plugin
• Creating a Backup
• Locating the Backup
• Downloading the Backup
15. Working on Divi (WordPress Page Builder)
• How to install Divi Theme
• How to use different components of Divi Theme
• Understanding Divi Text Editor
• History (Google, Bing, Yahoo, Ask, Baidu etc.)
• Development & Growth of Search Engines in a Cyber
• Type of Marketing
> Pull Marketing
• Purpose of SEO
• How Google’s Search Engine Works
• Basics of SEO
• Terminology Cycle of Search Engine
(How its Work)
> Table of SEO Success Factors
• What is ranking on Google?
>Advantages of high Ranking
• What are keywords?
• Purpose of keywords in Website’s marketing
• Uses of Keyword Researching Tools
(Search Volumes, Competition, Business Priority)
• Keyword Planner tool And other 3rd part online tools and
Desktop Application
• Mapping Keywords to Website Pages
• Segregation of High and Low priority Keyword
• Primary Keywords Secondary Keywords LSI Keywords
• Competitive Keywords Also
• Create an Excel File of keywords
• Uses of formulas to get find the best and main
(Business matching keywords)
on-page seo
• What is On-Page SEO?
• Two type of SEO = “On Page” & “Off Page”
• Basics of HTML – Designing How to use Keywords
• Whole keyword report in On-Page SEO?
• URL, Meta, Title, Description, Hi, and other headings
• Algorithm of How to use Keyword on Website’s Page
• Which types of Images are used on the page?
• ALT in the Images Crawling & Indexing
• Difference between Crawling and Indexing
• XML & HTML Sitemaps, How to make it? Robots.tx
• Purpose of that file!
• Algo of Robots file best practices
• Anchor Text
• Fundamental of Anchor Text
• Complete Case study of Anchor Text
on-page seo
• How to prioritize the other web pages?
• Analyze with the Tools
• Google Search Console & Bing Webmaster
ui and ux according to seo
• How to make friendly web design & architecture?
• Thinking of good UI and designing a website
(goals, strate World gies & conversion models)
• How to show your content and where?
• Cross Connection of UI of SEO > Bounce Rate
• URL Architecture
• Page Speed Analysis
(GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
• How to fix it
> according to Google’s Stander Broken Links
• Test and improve page speed
• Mobile web crawling
• Structured data usage & optimization
• AMP configuration
• Check indexing
• Make sure important resources are crawl_able
• Audit internal links
•Review your sitemap
link building (off-page seo)
• What is link building?
• Purpose of backlinks?
• Types of Backlinks
• TLD & CCTLD
link building (off-page seo)
• Normal “BL” (.com)
• Ranks (singles, measurement, check, and balance)
• How to prioritize the Backlinks?
• According to Google
• Keyword Ranking
• SEO Strategies for Localized Businesses
• Social Media Back linking and Marketing
(Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)
• Online Reputation Management
• Targeted Audience Strategy
• Lead Generation for Local Audience
• Local SEO (by Category, Niche, Products, Services etc.)
(Schema for Addresses, Local Keywords, Local Websites)
seo site audit
• Audit of website Before Launching the Site
•Domain name (Brand name generator, EMD for Specific
purposes etc.)
• Brain Storming (Tools)
• Prototyping (Tools)
• Mockup mapping (Tools)
• Logo Suggestion – Color Scheme
• Design and SEO UI UX
• Audit after launching the website
• On-Page Audit (complete)
• Off-Page Audit (complete)
• Tools: Online Free Tools, Paid Tools, Desktop Applications
Audit Report
• How to analyze and measure the detail Website Audit?
• Reporting for Client
• Find the Web Development Bugs according to the
Google SEO Standers
• What is Google Algorithm?
• Purposes of Algorithms?
• Search Algorithm Overview https:
//moz.com/google-algorithm change
• There are the Top following Google ML (machine learning)
sem (search engine marketing)
awords – google’s ppc (sem)
• What is SEM?
• What is Google Award?
• Types of SEM?
• Ads making Fundamentals
• Understanding Ad Position, Ad Auction Ad
Rank & Ad Formats, bidding
• AdWords Terminologies and strategy
• Understanding of Account
(Google dashboard understanding)
campaign creation – adwords
• Cost-Per-Click (CPC)
• Cost-Per-Impression (CPM)
• Bid Strategies – Bidding
• Cost-Per-Acquisition/ (CPA)
• Keyword Targeting & Strategy
• Enhanced Cost-Per-Click (ECPC)
• Keyword Match Types – Broad Phrase,
• Broad Match Modifier, Exact, Negative
• Keyword Performance high conversion
display advertising
• What is Display Ads (PPC, CPM)
• Purpose and Advantage of Display Ads Mapping
• Marketing Objectives to Display Ads Marketing Objectives
• Targeting Methods of Ads
• Advanced Targeting Methods
• Display Ad Formats & Tools
• Remarketing of SEM (Ad words)
• Reports & Optimizing Display Campaigns
video paid ads
• Video Paid Advertising
• AdWords Video Ads
• Platform of Video Ads YouTube, In-stream,
• Video Discovery Ads, Bumper Ads
• How to create video ads
• Creation of Call-to-Actions
• Overlay Ads
• How to Optimising of Video Ads
• Reporting of ads, YouTube Analytics for Video Ads
shopping advertising (paid)
• What are Google Shopping Ads?
• What is Product Listing Ads?
• How to make these ads format?
• Where do they appear on Google?
• What Shoppers on the Internet do?
• Requirements of Advertising
• Create Shopping Campaign on Google AdWords
• Google Shopping Set Retailers up for Success
• Features of Google Shopping Why PLA’s?
• And the Path to Create PLA Ads Merchant Centre Steps
•Complete reporting and track performance and Optimize
