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SEO Software for Agencies: Top 11 SEO Platforms for Agencies

Are you running an agency and looking for the best SEO software? You’re in the right place.

We’ve been using a plethora of SEO tools over the past 10 years. Some of them are extremely useful and most of them are useless.

When it comes to selecting any SEO software or toolkit, “data” matters a lot (be it backlinks, content or keywords). That’s why it’s essential to invest your time and money into only those tools that are already loved by thousands of others.

So in this post, we’ve handpicked a list of 11 of the best SEO software tools for agencies. They are not only worth your money but offer excellent value. Are you ready to find them out? Let’s dive in.

SEO Software for Agencies: A Handpicked List of 11 Tools

1. SEMrush

Hands down, SEMrush is the best SEO software suite for SEO agencies. It gives you access to over 40 SEO tools ranging from traffic analytics to keyword magic tool to backlink analysis, site audits and so on. So yes, you’ll be getting access to most of the SEO agency tools under one roof.

It’s also the same SEO toolkit we’ve been using at BloggersPassion for more than FIVE years now and it’s used by more than 6 million people worldwide.

Here’s how its interface looks like;

As you can see above, you can easily discover all the key metrics from domain analytics to organic traffic to site audits at one place.

Features: Here are some of the incredible features you get with SEMrush all in one SEO toolkit.

  • Site Audit
  • Backlink Analysis
  • Organic Research
  • Position Tracking
  • Link Building Tool
  • On Page SEO Checker
  • Traffic Analytics

Pros:

  • You can perform site audits to find and fix all the SEO related issues in your site
  • You can estimate traffic (including organic and paid) of any domain
  • Helps you with backlink analysis to find backlink sources of any site
  • Its keyword tool is amazing as it gives access to estimated search volume, historical volume trends, keyword difficulty, CPC and so on
  • Offers you a 30-day free trial with the Pro plan and a 14-day free trial with the Guru plan
  • Provides you white label reports (with their Business plan)

Cons:

  • Keyword and traffic volume is not accurate (happens with almost all the SEO tools)

If you are looking for more information, you can check out our SEMrush review.

SEMrush Pricing: SEMrush offers the following pricing packages. You should try their Pro version FREE for 30 days to see if it’s a right fit for your business or not.

1. Pro plan from SEMrush: This is the starter plan from SEMrush which is great for beginners and it costs you $99.95 per month ($83.28 per month when billed annually).

With the Pro plan, you will get up to 10K results per report, upto 3000 reports per day, create up to 5 projects, track up to 500 keywords, up to 100K pages to crawl, up to 50 profiles for monitoring and 10 profiles for posting along with 5 scheduled PDF reports.

2. Guru plan from SEMrush: This plan is best for small businesses which costs you $199.95 per month ($166.62 per month when billed annually).

With the Guru plan, you will get up to 30K results per report, upto 5000 reports per day, create up to 50 projects, track up to 1500 keywords, up to 300K pages to crawl, up to 100 profiles for monitoring.

You’ll also get Historical data and 30 profiles for posting along with 20 scheduled PDF reports with this plan.

3. Business plan from SEMrush: This plan is best for agencies which costs you $399.95 per month ($333.28 per month when billed annually).

With the Business plan, you will get up to 50K results per report, upto 10,000 reports per day, create up to 200 projects, track up to 5000 keywords, up to 1 million pages to crawl, up to 300 profiles for monitoring and 50 profiles for posting along with 50 scheduled PDF reports.

You’ll also get Historical data, White label PDF reports with this plan.

Apart from the above plans, if you need a custom solution with higher limits for your business, you can try their Enterprise plan and you need to contact their support team to discuss the custom pricing plans for your needs.

When Ahrefs was launched, it was providing only “Site Explorer” to perform backlink analysis and now it added so many other awesome SEO tools ranging from keyword research to content explorer, rank tracker, site audit and so on.

Thousands of SEO agencies rely upon Ahrefs for keyword research and competitor analysis.

Here’s how the Ahrefs interface looks like;

As you can see above, Ahrefs interface is extremely easy to use and elegant and you can find everything from one place.

Features: Here’s a list of some of the features you get with Ahrefs SEO toolkit.

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Batch Analysis
  • Domain Comparison
  • Link Intersect
  • Rank Tracker
  • Content Explorer

Pros:

  • Ahrefs is known to provide extremely useful keyword data such as keyword ideas, monthly volume, CPC value etc.
  • You can find keywords across various platforms including Amazon, Google, YouTube and so on
  • It has a huge backlink index which can be helpful for finding link opportunities
  • Helps you find top performing content in any niche
  • You can perform in-depth competitor analysis

Cons:

  • Site Audit feature is inadequate when compared to SEMrush and Ahrefs doesn’t offer white label reports as SEMrush does

Ahrefs Pricing: Ahrefs has the following four pricing packages.

1. Lite plan from Ahrefs: This is the basic plan which costs you $99 per month ($82 per month when billed annually). It gives you access to 1 user, up to 5 projects to create, track 500 keywords, perform 10k site crawls per month and 25K rows per month for batch analysis.

2. Standard plan from Ahrefs: This plan costs you $179 per month ($149 per month when billed annually). It gives you access to 1 user, up to 10 projects to create, track 1500 keywords, perform 500k site crawls per month and 100K rows per month for batch analysis.

3. Advanced plan from Ahrefs: This plan costs you $399 per month ($332 per month when billed annually). It gives you access to 3 users, up to 25 projects to create, track 5K keywords, perform 1.25 million site crawls per month and 400K rows per month for batch analysis.

4. Agency plan from Ahrefs: This is extremely useful for SEO software agencies which costs you $999 per month ($832 per month when billed annually). It gives you access to 5 users, up to 100 projects to create, track 10k keywords, perform 2.5 million site crawls per month and 1 million rows per month for batch analysis.

You’ve likely heard of Moz because they are in the SEO industry for more than 15 years. If you want to track your site’s metrics, links, keyword rankings along with location-based rankings, Moz Pro is for you. Moz Pro offers you almost all the SEO agency tools you need.

Here’s how the interface of Moz Pro looks like;

As you can see above, you can see search visibility of your website at a glance along with other tools in the sidebar of the tool’s dashboard.

Features: Here are the features of Moz Pro.

  • Link Explorer (formerly known as Open Site Explorer) for backlink analysis
  • Keyword Explorer
  • Moz Local
  • Rank Tracking
  • Site Audits
  • SEO insights & reporting

Pros:

  • Offers you industry-leading domain metrics such as DA (Domain Authority) and PA (Page Authority) to easily analyze a domain or web page’s authority
  • Moz Local helps you manage your site’s local presence where you can easily check in on your online listings in various platforms such as Yelp, GMB etc
  • Moz has an excellent SEO community
  • It has one of the best link indexes by far

Cons:

  • Moz Pro is not equipped with as many tools when compared to its alternatives especially like SEMrush

Moz Pro Pricing: Moz Pro is available in the following 4 options.

1. Standard plan from Moz Pro: This is the starter plan from Moz which costs you $99 per month ($79 per month when billed annually). You can create up to 3 campaigns, track up to 300 keywords, perform 150 keyword queries and 5k backlink queries per month and 1 user can access their account.

2. Medium plan from Moz Pro: This plan costs you $149 per month ($119 per month when billed annually). You can create up to 10 campaigns, track up to 800 keywords, perform 5k keyword queries and 20k backlink queries per month and 1 user can access their account.

3. Large plan from Moz Pro: This costs you $249 per month ($199 per month when billed annually). You can create up to 25 campaigns, track up to 1900 keywords, perform 15k keyword queries and 70k backlink queries per month and 3 users can access their account.

4. Premium plan from Moz Pro: This is suitable for SEO agencies which costs you $599 per month ($479 per month when billed annually). You can create up to 50 campaigns, track up to 4500 keywords, perform 30k keyword queries and 100k backlink queries per month and 5 users can access their account.

Serpstat is an all-in-one SEO platform for professionals and agencies which helps you with backlink analysis, keyword research, competitor analysis etc. If you’re looking for the most comprehensive SEO agency software, Serpstat is definitely for you.

Here’s how its interface looks like;

As you can see above, from Domain Analysis to Keyword Research to Site Audit,  you can find everything at one place and you can also import anything you want effortlessly.

Features: Here are the features of Serpstat SEO tool.

  • Keyword Research
  • Competitor Research
  • Rank Tracking
  • On-Page Site Audit
  • Reports
  • Backlink Analysis
  • Search Analytics
  • Content Ideas

Pros:

  • Serpstat pricing plans are affordable when compared to other SEO software suites like SEMrush or Ahrefs
  • Provides you white label reports (with their Enterprise plan) so you can easily create fully customizable reports that include your logo and brand
  • Find duplicate content and fix all the meta description issues with ease (using their on-page audit tool)
  • Helps you monitor you and your competitors page rankings daily
  • Perform batch analysis of up to 200 domains

Cons:

  • The keyword research and backlink tool data of Serpstat is NOT as extensive as SEMrush or Ahrefs

Serpstat Pricing: Serpstat offers you the following pricing packages.

1. Lite plan from Serpstat: This is the cheapest plan from Serpstat which costs you $69 per month ($55 per month when billed annually). Here’s what you’ll get with this plan.

2. Standard plan from Serpstat: This plan costs you $149 per month ($119 per month when billed annually) and gives you the following limits.

3. Advanced plan from Serpstat: This plan costs you $299 per month ($239 per month when billed annually) and gives you the following limits.

4. Enterprise plan from Serpstat: This plan is really suitable for agencies and it costs you $499 per month ($399 per month when billed annually) and gives you the following limits.

Mangools offers you a combination of five incredible SEO tools namely KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler.

Here’s how the interface of KWFinder (which is one of the key features of Mangools) looks like;

As you can see above, it offers everything from keyword metrics to SERP overview at one place. But you’ll need to visit the other tools corresponding pages to be able to use them.

Features: Here are some of the juicy SEO features you get with Mangools tools.

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner
  • SiteProfiler

Pros:

  • Excellent tool for long-tail keyword research and gives access to keyword trend charts
  • Easy to use interface and not much learning curve
  • Discover link opportunities easily
  • See SERP results for any location
  • Excellent value for money

Cons:

  • Not entirely an SEO suite as it lacks many features like site audits, competitor analysis etc

Mangools SEO Pricing: Mangools offers you the following 3 pricing plans.

1. Mangools Basic: This is the basic plan from Mangools and it costs you $49 per month ($29.90 per month when billed annually) and here’s what you’ll get.

2. Mangools Premium: This plan costs you $69 per month ($39.90 per month when billed annually) and you’ll get the following features.

3. Mangools Agency: This is exclusively for SEO software agencies which costs you $129 per month ($79.90 per month when billed annually). You’ll get the following features.

Majestic offers you a backlink checker and link building toolkit and it has the biggest backlink index of over NINE trillion links.

Here’s how the interface of Majestic looks like;

As you can see above, you will get an in-depth data of backlinks of any domain in the world using Majestic.

Features: Here are the features of Majestic SEO.

  • Fresh Index
  • Site Explorer
  • Keyword Generator
  • Link Context
  • Custom Reports
  • Compare Sites
  • Flow Metrics History
  • Search Explorer
  • Rank Tracker (via Google Search Console)

Pros:

  • Find link opportunities by looking at your competitor sites
  • Discover mutual links between any two sites
  • You can upload up to 1 million websites at once to find key metrics
  • Majestic has probably the biggest History Index which has over 9 trillion URLs in their databases

Cons:

  • Mostly useful for link research and finding backlink opportunities but it doesn’t offer a full suite of SEO tools

Majestic SEO Pricing: Majestic SEO offers you the following 3 pricing packages.

1. Lite plan from Majestic SEO: This is the basic plan from Majestic SEO which costs you $49.99 per month ($41.67 per month when billed annually) and you’ll get the following features.

2. Pro plan from Majestic SEO: This plan costs you $99.99 per month ($83.33 per month when billed annually) and provides you the following list of features.

3. API plan from Majestic SEO: This plan gives you API access and costs you $399.99 per month ($333.33 per month when billed annually). You’ll get the following limits.

cognitiveSEO is an essential site audit tool which identifies all the issues in your site to help you with better organic rankings. It also offers keyword research and Penalty recovery tools to help you with better SEO.

Here’s how its interface looks like;

As you can see, you can easily have a glance at all your SEO campaigns along with the Google Algorithm changes.

Features: Here are some of the features of cognitiveSEO.

  • OnPage Audit
  • Link Analysis
  • Rank Tracking
  • Keyword Research
  • Site Explorer
  • Penalty Recovery
  • Reports

Pros:

  • Easily discover your competitors’ traffic sources
  • Find your competitors rankings along with social media results
  • Find better keywords
  • Track your keyword rankings and perform site audits to fix your site content and technical related issues

Cons:

  • Doesn’t provide as extensive competitor or keyword data as most of the other big tools like SEMrush

CognitiveSEO Pricing: cognitiveSEO offers a premium plan called Starter plan which costs you $129.99 per month (and $89 per month when billed annually).

It also offers a Business plan for agencies and the pricing structure depends on your website requirements.

Have a look at a sample pricing illustration.

BrightLocal offers you local SEO tools and software to track and improve your local SEO and organic visibility. It is one of the best SEO reporting tools for agencies.

Here’s how it looks like;

As you can see above, you can manage all your reviews and ratings, citations and Google rankings positions from one place along with their position changes.

Features:

  • Local Search Rank Checker
  • Citation Tracker
  • Local Search Audit
  • Google My Business Audit
  • Monitor Reviews
  • White-Label Tools and Reporting

Pros:

  • Track your keyword rankings
  • Perform site audits
  • Use their citation builder to maximize your citation visibility
  • Grow, monitor and manage all your customer reviews at one place

Cons:

  • It’s an exclusive tool designed for local SEO, citations and reputation manager. Not for competitor research, content analysis etc

BrightLocal Pricing: BrightLocal offers you the following 3 pricing plans.

1. Single Business plan from BrightLocal: This is the cheapest plan from BrightLocal which costs you $29 per month ($24.17 per month when billed annually) which offers you the following things.

2. Multi Business plan from BrightLocal: This plan costs you $49 per month ($40.83 per month when billed annually) and gives you access to the following features.

3. SEO Pro plan from BrightLocal: This is the advanced plan which costs you $79 per month ($65.83 per month when billed annually and gives access to the following things.

Raven Tools is an all in one SEO suite that’s exclusively created for agencies, in-house marketers, freelancers and SEO enthusiasts. It also offers white label reports where you can connect all your SEO and PPC advertising data to your marketing reports.

Here’s how its interface looks like;

The above interface is taken from SERP tracker where you can discover page rankings at one place.

Features: Here’s a list of features that Raven SEO tools provides.

  • Site Auditor
  • Competitor Research
  • Backlinks Checker
  • Social Media
  • Keyword Research
  • SERP Rank Tracker
  • Semantic Analyzer

Pros:

  • Crawls all pages on your website and identifies all the SEO and technical related issues
  • Helps you easily track and monitor all your keyword rankings in all the major search engines including Google, Bing, Yahoo, Yandex, or Baidu
  • Using its Link Manager you can save, organize and discover thousands of link opportunities
  • Provides drag-and-drop reporting for SEO/marketing purposes
  • Research your competitors and discover their links, best performing content, content ideas and so on

Cons:

  • Less data in competitor research and backlink checker when compared to other tools like SEMrush or Ahrefs

Raven SEO Tools Pricing: Raven Tools currently has the following 5 packages.

1. Small Biz plan from Raven Tools: This is the basic plan from Raven which costs you $49 per month (and $39 per month when billed annually) where you can add up to 2 domains, 2 users can access, perform up to 1500 position checks and perform up to 50K monthly page crawls.

2. Start plan from Raven Tools: This plan costs you $109 per month (and $79 per month when billed annually) where you can add up to 2 domains, 4 users can access, perform up to 15K position checks and perform up to 400K monthly page crawls.

3. Grow plan from Raven Tools: This plan costs you $199 per month (and $139 per month when billed annually) where you can add up to 2 domains, 8 users can access, perform up to 20K position checks and perform up to 2 million monthly page crawls.

4. Thrive plan from Raven Tools: This plan costs you $299 per month (and $249 per month when billed annually) where you can add up to 2 domains, 20 users can access, perform up to 25K position checks and perform up to 5 million monthly page crawls.

5. Lead plan from Raven Tools: This plan is suitable for large agencies and it costs you $479 per month (and $399 per month when billed annually) where you can add up to 320 domains, up to 40 users can access the data, perform up to 30K position checks and perform up to 7 million monthly page crawls.

10. Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a desktop program which is available for both PC and Mac and it crawls all your website links, images, CSS and so on. Its paid version is capable of crawling millions of URLs and can be easily integrated with Google Analytics and Search Console.

Features: Screaming Frog SEO spider gives you the following features.

  • Find Broken Links, Errors & Redirects
  • Analyse Page Titles Including Metadata
  • Review Meta Robots
  • Audit hreflang Attributes
  • Find Duplicate Pages
  • Generate XML Sitemaps
  • Custom robots.txt
  • AMP Crawling & Validation
  • Structured Data & Validation

Pros:

  • Excellent desktop tool for finding broken links
  • You don’t need additional plugins or tools to create sitemaps as you can use this software to generate XML sitemaps
  • It can be easily integrated with Google PageSpeed Insights so you can exactly discover how to improve your site’s performance and speed
  • You can effortlessly discover duplicate content and create custom robots.txt files

Cons:

  • It’s not an all in one SEO suite as it is majorly useful for crawling and finding duplicate content

Screaming Frog SEO Spider Pricing: The Screaming Frog SEO Spider is free but with its free version, you can crawl only up to 500 URLs within a website or domain.

If you want to crawl more pages (as an SEO agency, you definitely need higher limits along with advanced features), you should go for their Paid version which costs you £149 per year.

Here’s what you’ll get with their paid version.

If you’re specifically looking for an SEO tool to discover all your competitor organic and PPC keywords (along with their ad copies), SpyFu is for you as it’s the best SEO agency software.

The best part about using SpyFu is it’s extremely affordable when compared to other SEO software suits mentioned on this page.

Here’s how the interface of SpyFu looks like;

As you can see above, SpyFu offers an elegant interface where you can view each tool individually with the in-depth data.

Features: Here are the list of features that you get with SpyFu competitor keyword research tool.

  • SEO Competitor Analysis
  • SEO Keyword Research
  • Competitor Backlinks
  • Domain Comparison
  • Rank Tracker
  • AdWords Competitors
  • PPC Keyword Research
  • PPC Keyword Suggestions
  • PPC Keyword Grouper
  • AdWords Templates
  • Ad History
  • Keyword Research Tool
  • SEO Reports
  • Keyword Rank Checker
  • SERP Checker
  • Domain Overview
  • Backlink checker

Pros:

  • Affordable pricing plans as their pricing starts at just $33 per month
  • Gives access to custom branded reporting
  • Offers unlimited searches with all the plans
  • Excellent tool for checking your competitors organic and PPC keywords

Cons:

  • Mostly useful for competitor keyword analysis and it can NOT be considered as an all in one SEO toolkit for SEO agencies.

Looking for more details around SpyFu? Read our in-depth review of SpyFu to discover more about the tool and its features.

SpyFu Pricing: SpyFu gives you the following three pricing plans.

1. Basic plan from SpyFu: This is the starter plan from SpyFu which costs you $39 per month ($33 per month when billed annually).

2. Professional plan from SpyFu: This plan costs you $78 per month ($58 per month when billed annually).

3. Team plan from SpyFu: This plan can be useful for teams and agencies and it costs you $299 per month ($199 per month when billed annually).

Final thoughts about SEO software for agencies

As an SEO agency, you’ll be doing a ton of SEO related things ranging from keyword research to competitor analysis to site audits, brand monitoring, running PPC ad campaigns and so on.

So it’s essential to get access to the RIGHT SEO tools to get the job done. We carefully handpicked the above list of SEO software tools for agencies that are worth every penny.

Do you have any questions around the SEO agency software mentioned here? Let us know in the comments and we’d be glad to respond to your queries.

Anil Agarwal

Best SEO Software for Agencies: Top 11 SEO Platforms for AgenciesAnil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes.com, Huffingtonpost, SEMrush, Problogger, Crazy Egg, The Next Web and so on.

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