Optimizing your blog posts for search engines is an essential thing to do if you want to drive traffic on your blog from the search engines (Google, Bing, Yahoo, etc.). SEO (Search Engine Optimization) is the process of describing your web pages to search engines so that they can rank your web pages in search results whenever someone is searching for them.
Once you have your targeted keyword for your blog post, then it’s time to mention it multiple times within your post. This helps the search engines to understand what your article is all about. So try to mention it naturally within your article. After all, you’re writing articles for your audience not for search engines. So also keep in mind that just put your targeted keyword where it is fitting correctly.
The next thing you should do is to add internal and external links within your article. If you don’t know anything about internal and external links, here is a quick overview for you.
Internal Links: These links are hyperlinked to another page or article of your blog. It helps to build a better structure of your blog and also helps the crawlers to better crawl.
External Links means links that lead to different websites. Whenever someone clicks on those links, they will land on different websites.
This is one of the useful SEO strategies that adding internal and external links within your blog post. Here internal links help to increase your blog’s authority and also help to increase the session duration of your visitors. This means people spend more time on your blog and read more articles.
External links also help to increase your blog’s authority and boost your page rankings. But make sure to use good authority external links and avoid adding poor spammy links on your blog post.