Why Search Engine Optimisation?
Safe SEO Services
Sadly, “black-hat” SEO services have broken trust in SEO. So why trust me? My Testimonials and About pages answer that. In short, I’ve been doing this freelance since 2005, Before that, I set up and ran the ISP support team for Which?. So I care about providing a safe SEO service.
SEO and paid ads are two of the best ways to get traffic to your site. Without traffic, you lose sales. So both SEO and paid ads pay for themselves if done properly.
Still, paid ads are an ongoing cost that reduces your margins — often by too much to be sustainable. In contrast, SEO is an investment that pays for itself many times over. It takes time, but the benefits of SEO far outlast the expenditure.
Most paid ads cost 50p to £50 per website visitor delivered. That’s the market value of each visitor, set by your competition. Those who buy from you are worth even more. By investing in expert SEO services, “organic” (unpaid) search results deliver those valuable visitors for free.
Effective SEO also delivers visitors actively seeking your services, who are far more likely to buy from you. Good search positioning increases trust in your brand, too. That improves sales, even long after your SEO campaign has ended.
By comparison, ad traffic dries up as soon as you stop paying for it — and paid ads don’t build trust. Without trust, even the best offers fail. However, good organic search positioning can improve click-through rates on your ads — which often reduces ad costs. So SEO even improves paid ad campaigns.
Small Business SEO in Cardiff, Newport, Bristol & Beyond
Most UK SEO companies, SEO agencies and SEO consultants charge at least £500 a month for small business SEO — often far more. Even at those rates, good search engine optimisation offers a great ROI in many sectors.
Still, investing that much to hire an SEO expert can be challenging for small firms. However, poor search positioning loses sales, making it even harder to afford effective marketing. So it’s far better to get started than left behind — even if you need to start small and build up your search engine marketing as you grow.
As a Newport SEO company, I tend to serve South Wales and the Southwest. That’s just because I’m a fairly local SEO company for places like Cardiff, Bristol, Swansea, Gloucester, Hereford, Swindon and Taunton. It’s fine if you’re further afield though, as I provide small business SEO services remotely anyway. Still, if you’re looking for Cardiff SEO or Bristol SEO, look no further!
I aim to provide cost-effective SEO services for small businesses. So my uniquely flexible small business SEO packages start from just £150 a month, with specialist Local SEO services from just £75 a month.
Full SEO campaigns focus on ranking for relevant search terms nationwide or internationally, rather than specific locations like Cardiff or Bristol. This is a common goal when engaging an SEO company.
However, not all SEO packages are created equal. Not even if you ignore the extra digital marketing options offered by my SEO Plus plans
Some SEO companies will sell you a fixed number of target keywords that you get to pick. Others only do keyword research once, at the start of the campaign. So what’s wrong with that?
Business owners can’t be expected to know which keywords will really be most effective for them at any given time. That takes stats and research, not intuition. It’s good to have a starting point for keyword research of course, but the point is that keywords evolve. If your SEO campaign doesn’t adapt over time, you’re wasting money.
SEO guidelines and trending keywords change over time, and achieving stronger positioning will also let you target more competitive keywords. Your competitors’ actions will affect your SEO tactics, too.
It’s hard to beat competitors who do all this — especially if they have a head start. You’ll probably need to weave other digital marketing tactics into your strategy, too. That’s why I offer flexible small business SEO Packages that also include options like press releases, infographics and video marketing, from just £150 a month.
