BEGIN ARTICLE PREVIEW:

TL;DR: We have just updated our guide: SEO for Beginners: An Introduction to SEO Basics. Get your copy now.Have you ever wondered what it takes to show up on the first page of Google for search queries related to your product or service?Are you looking to get ahead of your competition and gain more organic traffic, leads, and conversions from your website?Then you need to learn search engine optimization (SEO).Applying these SEO tactics will help increase your website’s visibility in the organic search results of major search engines.In today’s digital world, businesses with a digital presence need SEO to take their brand to the next level.But as with any digital marketing initiative, SEO shouldn’t be taken lightly.In order to make a brand discoverable in search, it takes a solid understanding of:User behavior – what people search for and why.Content, links, and keywords – and why they’re important to your SEO strategy.How to fully optimize your website for users and search engines.You need to master the basics of SEO in order to get the results you want and need.If you don’t, you could end up …