Getting found in search engines is critical. Whether people are looking for the category you work in, your brand or company, you need to be instantly discoverable. When people have a problem to solve they’ll turn to Google, Baidu, Bing, Yandex, Naver and others. Search engine marketing strategies combine keyword thinking, with search engine optimisation (SEO) and paid search (pay-per-click / PPC).

Learn how to approach a search holistically. Start with the strategy, explore content creation, and find out how you can get traffic for free through search engine optimisation. See when and how paid search amplifies that need to deliver value, and use paid search to buy traffic and marketing exposures in the most cost effective way.

Search: strategy, SEO & paid best practice training

Popular search marketing training topics currently include…

Adapting our search marketing training for your campaigns

We’ll work with you to identify what will make the biggest impact for your teams and the types of search marketing campaigns you are running. Your Digital Training Academy programme can be adapted to the marketing techniques used in your own sector, and the relevant principles – whether you’re in B2B marketing, B2C marketing, government or B2B2C.