Search Engine Optimisation

Siruss provides search engine optimisation (SEO) services to clients throughout the United Kingdom from our office in the heart of Shrewsbury, Shropshire. Our in house team of consultants are experts in their field, who work across a number of business sectors daily, so you’re in good hands when you choose Siruss for your campaigns.

What Is SEO?

Search Engine Optimisation is a system of processes to ensure that your website gets found on various Search Engines online. Siruss focusses on Google because it has the largest marketshare in the UK, however we also work to rank your site on Bing and Yahoo too.

Why Do You Need SEO?

SEO can increase traffic to your website from search engines. If your website isn’t being found for traffic-driving search terms, then you need our SEO services. We can help you rank in the search engines for new keywords and drive growth through organic traffic. Siruss can help you achieve your goals and explore new opportunities you never knew existed.

You need on-going SEO even if you’ve paid for SEO services in the past. Google is constantly changing its algorithm and is performing tweaks on a daily basis, and other search engines such as Bing follow suit. If you’re looking to stay ahead of the game – you need support from SEO experts. Did you know that Google has over 200 factors that decide the ranking of your pages?

How We Do SEO

SEO is a highly technical process and also extremely delicate. Every single campaign we conduct is tailored to meet our clients’ needs. We structure our campaigns in the following way:

1. Initial Consultation

We meet with you to discuss requirements and business goals. We will set expectations based upon your requirements here. We approach different goals and audiences with different methods and no two campaigns are the same.

2. Keyword Research

After our initial meeting, we perform keyword research for your campaign. We research keywords based on how much traffic they receive on a monthly basis, along with the level of competition and ranking difficulty, in order to collaborate a list of realistic keyword targets. You will then be provided with a detailed list of suitable keywords and phrases that are in demand for your niche, and tailored to meet and exceed your goals.

3. Further Research

Websites are incredibly complicated things. There are many ways to access them, and your users may see your website very differently to how Search Engines do. We crawl your website to ensure that from a technical point of view it is optimised with the latest SEO techniques. This enables us to compile our to-do list for the next phase: On-site SEO.

4. On-Site SEO

After the initial research, we will optimise your website. Each page of your website is optimised by our team with your goals and keywords in mind. We write page titles, meta descriptions and look at how your pages are structured. Our services also include optimising images, looking at page speed as well as a huge number of other optimisation methods. Our specialists keep up-to-date with the latest techniques so your SEO campaign is always at the cutting edge.

5. Your On-Going Campaign

Once your site is optimised, we start performing on-going SEO. Optimising your website is only the first step, we must then get your website in front of your audience online. Depending on the campaign, this typically involves content marketing on your blog, coupled with a social media strategy. We also outreach to other websites online in order to form relationships, get traffic and obtain links. There are lots of methods for online exposure, and we use what’s best for your campaign.

6. Transparent monthly Reporting

Customised reports are delivered to our clients on a monthly basis, based upon their goals and key performance indicators (KPIs). If you wish to meet to discuss your campaign’s progress, you can visit our offices or we can come to you.

A Full Suite of SEO Services

We Offer Local SEO Services

Siruss offers local SEO services to get you found for location-based search queries, ensuring your website is optimised for your desired locations. We can also build citations from around the web that support both your local rankings and your entire website’s authority. Click here to discover more about local SEO.

Google Manual Action Penalty Removal

We have worked with businesses to remove Manual Action Penalties applied to them by Google. If you have received a penalty, be it from previously built backlinks, or you are the victim of a negative SEO campaign, we can remove these links for you. Click here to start your penalty removal journey.

Algorithmic Penalty Analysis and Removal

Google is constantly updating its algorithm, and often shifts the goalposts for SEO best practice. If you think you may have been hit by an algorithmic update due to a sudden loss in organic traffic, we can help. If you’ve been hit by a content (Panda) penalty or a link (Penguin) penalty, we will be able to get your website back on track. Find out more about Pandas and Penguins here.

White Label SEO Support To Agencies

Are you an agency looking for SEO support? Are you looking to offer SEO as a service to your client base? Siruss offers white label solutions and consultancy for agencies. Click here for our white label SEO services.

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