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Guest Blogging – Is it Still A Good SEO Strategy?

Does Guest Blogging for Links Still Make Sense It wasn’t long ago that guest posting, or guest blogging, was a terrific way to get backlinks. Backlinks are necessary in SEO and help websites climb the search pages quickly. Back then quantity ruled over quality, and webmasters got rich offering guest posting services. Unsurprisingly, Google wised …

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SEO How-to, Part 11: Mitigating Risk | Practical Ecommerce

The risk to organic search performance from altering a website usually comes from changes to content, linking structures, and underlying technology. With careful planning and execution, however, you can mitigate the risk from those changes and increase the likelihood of better rankings. Changing Content In “Part 6,” I explained how keyword research could identify potential …

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SEO to Get More Customers: A Guide for Contractors, Home Services, and Construction | Constant Contact

Contractor and construction friends! I have outstanding news for you! You ready? People all over your community need your services. Lots of people. Wondering why they haven’t called you yet? Well, it might because they called your competitor instead (sorry). But it’s also entirely possible, even probable, they simply don’t know you exist.  That is …

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Off-Site SEO: Key Elements & Tactics | Marketing Infographic

Effective SEO isn’t just about improving your website’s structure, performance, and content; it’s also about signaling the right things to search engines via external pages and platforms. Off-site SEO has many components, including earning high-quality backlinks from other websites and building a strong presence on social networks. At the heart of off-site SEO is the …

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Next on Live with Search Engine Land: Season wrap-up—COVID and disruption

On Friday, August 14, Search Engine Land’s editor-in-chief, Ginny Marvin, will lead a discussion with the other Search Engine Land editors about the effects of the disruptions marketers have experienced in the past several months including COVID, anti-trust, privacy, data and social activism1. Ginny and the panelists will revisit what marketers were focusing on back in …

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