Once you decide to sell on Amazon, prepare to get your hands busy every day.
Many tasks are required at every step of the way—from planning and launching your store to maintaining smooth operations. The continuous work will motivate you to creatively and objectively think of ways to succeed on the platform.
Let us help you generate amazing ideas from both sides of your brain with these tips, which touch different areas of selling on Amazon.
Two heads are better than one, so call on family, friends, and business partners for more ideas when you brainstorm and lay the plans out for your Amazon business. The more participants, the merrier, and the more ideas you can bring to the table.
Here are the ways you can have guided brainstorming:
Competitor analysis in the brainstorming stage:
Consider researching your competitors beforehand to gauge which strategies will be beneficial for your business. A competitor analysis will give you valuable ideas to grow and beat the competition. Here are the metrics you can check and compare to your own:
Some of these can easily be acquired through the help of tools like Helium10, Sonar, and keywordtool.io. You can also personally inspect your competitors’ products by buying from them or checking their websites and social media accounts. This will give you brand new angles to study your product and make it easier to determine the right marketing strategies.
Always keep your customers in mind
You’ll be pleased to know that you and Amazon have a similar goal of satisfying customers and encouraging loyal patrons. To successfully begin this goal, you must first understand your audience. Here are some of the aspects you’ll need to factor in:
You can acquire this information through research data, surveys, and even interviews with potential, current, and repeat customers. Add the details you will get during your brainstorming.
Get customer feedback and reviews.
Work hard to perfect your product and understand your customers and competitors. So when you finally get a buyer, they will be pleased and leave positive feedback and 5-star ratings.
It may be tough to obtain your very first reviews and ratings since most online shoppers search the review section first before deciding to purchase a product. But thanks to Amazon’s Early Reviewer Program, you can jumpstart getting more feedback from buyers. You can also enact different ways to get reviews and feedback, like incorporating calls-to-action (CTAs) in your social media posts or inserting a note in your packaging about leaving a review after receiving the order.
Optimize your listing for the search engine
Everything about your product is all set, including quality, packaging, and price. Now, it is time to make sure your product listing appears when customers search for keywords relevant to your product through Search Engine Optimization (SEO).
The first step you need to do is to search for keywords using different keyword research tools online. You can also conduct a competitor keyword analysis to narrow down the choices of keywords you will incorporate into your store, listing, and ads.
After the research, smoothly incorporate the keywords to your product title, description, bullet points, campaigns, and Amazon backend. SEO-friendly content brings more visitors to your listing, and more visitors mean more potential sales.
Strategize your marketing in and outside of Amazon
The Amazon algorithm has recently changed. Aside from the Amazon PPC inside the platform, A10 now checks the ads outside Amazon and considers the click-through rate and conversion rate from external links.
Amazon PPC Tips:
Digital Marketing Tips:
Determine your delivery and fulfillment method
The most awaited sale has come! Make sure your customer does not abandon the cart by offering a delivery or fulfillment method they cannot resist. Here are some of your options:
Be wary of all Amazon guidelines
According to Market Pulse, there are currently 9.7 million sellers on Amazon, but only 1.9 million are active. To ensure that everything is organized, the platform is governed by different rules, and not abiding by them can mean suspension of your listing and loss of sales.
Here are some of the guidelines you should know by heart:
Utilize Amazon Brand Registry
You have invested so much—time, effort, and money—to ensure your Amazon business prospers, so protect your brand on Amazon through Amazon Brand Registry.
Here are the primary benefits you will reap:
You made it a point to add research and data as a basis for your decisions from your brainstorming stage. Keep this habit throughout your selling journey, so you always make informed choices. Through data, you can also do simulations on whether a decision will lead to success, meet your goals one way or another, or not at all.
Amazon Seller Central provides different statistics for PPC monitoring, inventory management, sales, and conversion checking you can utilize together with your systems and tools. As an Amazon seller, keeping an eye on your business through weekly, monthly, quarterly, and annual reviews is necessary.
And there you have it—10 helpful tips that can serve as your training wheels when starting a business.You will learn more valuable lessons along the way, but it’s always best to come prepared, especially in an online jungle as wild and competitive as Amazon. So keep the fire burning and never give up; the work never stops, especially in business.
Featured Image Credit: pixels.com
Latest posts by jayce (see all)
- One-Stop Guide for Selling on Amazon: Tips You Need To Know – September 23, 2021