One of the first keywords I ranked #1 was “New York SEO Consultant”. One of the first things I did was establish WHO I was, what I do and where I am to Google via a highly optimized page around the keyword. By making a page, focusing a whole page around the keyword (SEO Consultant) and establishing a location modifier (New York), Google knows I exist, provide a service and am highly relevant for anyone in New York.
Taking something like a webpage like this in mind, we start with understanding your business, the location, the value proposition you offer (services or products), the competitive landscape and the conversion points (how will people purchase, rent or opt into what you are offering). This is how we formulate WHAT we can do to position ourselves in different ways to get Google to understand what you are and who you service and why we are relevant.
Now our NY SEO strategy will roll out into the implementation phase. If we continue on our previous example, we know that if we are a local business, people will search either for the service or the service and a location modifier. It’s important then that we have a single page (home page or inner service page) that targets the specific focus area and the location.
Here we begin to explore what our competitors who are ranked in the top spots are doing and create a strategy built around the SEO they did. If they used keywords in these places or added X amount of words of content, the goal is we align our page as best, if not better, than how the current top spots on page 1 are doing..