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Mastering Social Media Marketing for Your Title Business – PropLogix

Strategy is always a key element in any project implementation, and a successful social media campaign is no exception. Social media may appear to be an easy tool to jumpstart your marketing, but it should align with your other content, be purposeful, and be effective, not a time suck.

Will emphasizes, ”First and foremost, any sized business needs to determine what their objectives are for having social media channels, and then determine which platforms make sense to achieve those goals. Social media as a whole is not one-size-fits-all.”

Don’t Miss Out on Social Media Management Programs

As you can tell, managing social media accounts requires a full breadth of approaches. Due to this, it’s better to focus your efforts on 2-3 platforms instead of trying to manage 6 at once. Keeping your actions and audience engaged on 1-2 platforms is much better than confusing them on a variety of platforms.

Make use of too. Having technology work for you through tools like Buffer, Hootsuite, or Sprout Social is the way to go. Will told us that he often sees companies jump onto social media without a proper management plan in place. He continued to say, “they’re [companies] unable to maintain those channels the way they need to. Work smarter, not harder.”

This goes one step further by aligning your posts with other content that your company is producing as Yazzie mentioned. “I have to be mindful of all the content my team is producing so that it’s successfully supported with social posts. I’ll highlight key stats from the content to get people excited and talking on the subject.”

If you’re launching a new blog post or an eBook as a resource, make sure to build suspense for the release date and that your audience is prepared to read it. You can also recycle some of the content from the long-form copy in your social post captions to give your followers a taste of what’s to come.

Title companies have the opportunity to leverage the power of social media. Given its low cost, wide reach to audiences, and growing presence with Gen Z and Millennials, it’s not something to neglect. Start small with a couple of platforms, create a strategy, and then as Will mentioned, engage, engage, engage. The content will be appreciated by professionals in the industry, especially real estate agents while bridging the gap between title agents and homebuyers.

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