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Blog Article:
“Make Your Audience Fall in LOVE With Your Infographic”
VIDEO: Make Your Audience Fall in LOVE With Your Infographic
Transcript:
What’s the ONE thing you need to make your audience, students, or clients love the infographics you create? It’s our best-kept secret… are you ready?
A story.
No, it’s not amazing design, it’s not perfect icons, it’s not the alt tags or SEO optimization. It’s the story you tell with your infographic.
Why Story Matters
Infographics, which are simply images made from information, need just that – information. But can you just collect information, throw it into an image, and call it good?
No! Nobody wants to read a collection of data.
They want that data to be put into context! This is where many infographic creators get distracted. So often, we try to gather the information and share it without telling our audience why they should even care. Instead of finding more content to create, why not start with a story you want to tell?
Start With a Story
People, especially your audience, love stories because they demonstrate the value of the information. When you begin to create an infographic, don’t get caught up in the size of your icons or the color template just yet. Instead, ask yourself:
“WHAT STORY AM I TELLING?”
The visual aspect of the infographic is designed to drive home the story of your information. You can choose a timeline template if you’re telling a story about information that changes over time, or use a comparison template if you want to show differences in information.
What Else Does Your Story Need?
Now that you’ve started with a story, it’s time to actually tell it. In order to tell your data’s story, you need three things:
-The actual data
-Clear organization
-And the proper use of visual elements (images, fonts, etc.)
Clear organization comes with choosing the right template and flow and you don’t want to distract from the story with your visuals. You want to TELL your story with visuals.
Get Ready to Fall in Love
The funny thing about creating content from a place of storytelling means that you’re already going to love the content you’re creating. What better way to build an audience, engage your students, or even connect with new people than by sharing a story you love to tell? The odds of them loving what you create are higher, too!
So, START with a story and END with design. It’s really that simple!
