Technology is evolving day by day and the trends of social media increases very fast. 2020 is the year where every business is digitized and creating its place in the market. Every IT or Non-IT Company preparing its marketing strategies to expand their business globally. So it’s very important to stay updated with the latest social media marketing trends. Social media is a dynamic medium where you can promote your business through various social media platforms and can easily target your audience from all over the world. So now the question is what’s new in social media marketing trends?
As the new year is started so it’s the right time to analyze the most recent trends in marketing to get better results in the new decade. So if your company has not used the social media platform, now is the time to do so and get the best results.
Content is the king of every website and it is necessary for a successful online presence. Goggle is always looking for unique and attractive content and they will deliver the traffic and you get more engagements. So it is very important to write the SEO based content ad focus on your keywords to get more traffic.
TikTok Is In Trend
Do not underestimate the power of TikTok because it is going to be the best social media marketing platform in 2020. TikTok is a Chinese owned social media app where you can advertise your product or services. Many users from all over the world use TikTok so it’s a great opportunity to build your brand through TikTok.
These days’ people don’t have so much patience and they want instant solutions without waiting so chatbots satisfy the need. Its smarter, quicker and more effective that no other software can give you this kind of feature.
Social Media Communities
What keeps users coming back on the social media platforms again and again? People get bored with regular memes and that’s why they are looking for something interesting. These days’ brands are moving towards their communities. For example, the Facebook community gives you an opportunity to increase customers and will try to start an interesting conversation.
Fewer People, More Interactions
Private groups and messaging apps are being used these days to connect with others. This is the best way to increase your sail by sending the products. Facebook Messenger, Whatsapp and Instagram messaging helps to directly connect with your targeted audience.
Expand Your Business Directly Through Instagram
Brands are creating already more and more shoppable content. Users can easily buy their products through their Instagram posts. Instagram allows customers to directly buy their product at reasonable prices. People post pictures; videos on their news feed and tag their brands. They also conduct a giveaway contests with terms and conditions for attracting more customers.
Stories Will Take Center Stage
Social media stories are like a news feed where you will get every kind of news just one click. It is one of the fastest-growing social media trends from the last few years. The short video clip is popular on Snapchat and now Facebook and Instagram also give this feature. You can add your stories on the home page and easy for customers to watch videos from anywhere at any time.
Influencer marketing is marketing when you can promote your brand through a celebrity face. People are very interested in celebrities so this is the only reason many companies choose a celebrity face to promote their brand so that their brand will reach into many people. This is the best tool in social media marketing.
Necessity is Mother of Invention. For me, Never thought I would be writing articles, it just evolved in me. Intention behind this blog is to share some things I observed, learnt or experienced. Knowledge Shared is Knowledge Gained.
Preeti Gautam: 25| Female| Mass Media| Enthusiast