Importance of Social Media Marketing in the Modern-Day World
Social media has made businesses easier to invest in due to its ease of use and the fact that you are able to reach many potential customers at a go. Though some businesses find it challenging to invest in a or advertising campaign, we can’t deny that it can be pretty beneficial to your business. Here are some of the benefits;
Reach users in their favorite places
Social media is used by more than 3 billion people. Focusing on Facebook alone, it has more than a billion users, showing off their powerful role on social media in their lives. Joining social media helps you join to connect with these people as your target market.
Build valuable brand awareness
Social media is the best when it comes to creating brand awareness, which is a very critical part of the purchasing journey. Posting your ads will help you to get new followers with whom you will establish a relationship, thereby, being able to convince them to purchase your products. By that, you will move your brand to a greater level.
Maintain customer loyalty
How loyal are your customers? You will find 50% of the social media users find a brand on social media and they tend to be very loyal to it. This shows the advantage of social media in businesses. When you have an active social media account, you are able to interact with your customers, making them trust you and your brand, which in turn strengthens their loyalty to you.
Encourage repeat purchases
A social media account helps you convince your followers to purchase from your business again. By posting your products, giving time-limited promotions will drive your customers not only to buy your products again but also to market the product to their family and friends.
Generate valuable leads
Social media offers a great opportunity to B2B companies. (B2B companies these are transactions made between businesses). Fortunately, 40% of B2B marketers earn most clients from social media e.g. Facebook which is a resourceful field in social media.
Satisfy your customers
Retaining your customer is easy because gaining new customers and losing is harder. So, serving your customers to their satisfaction becomes your priority. Social media helps you to know what problems your customers face, understand them better, and see how to serve them in a way that meets their specific needs. Generally, social media has made things easier, and it’s super reliable.