Using SEO headers can boost your website’s performance.

And if you want tips on how to make it happen, this article will help you out.

Here we’ll discuss what header tags are and what makes them essential. If you want to improve your cleaning service website’s SEO strategy, it’s how to go.

What are SEO headers?

SEO headers are headings that help emphasize sections of your content. They categorize text and make the sections of your post easier to understand.

Below is a sample image of a web page containing a bunch of headers. It’s taken from Maid in Hoboken’s website, a company that offers cleaning services in Hoboken, New Jersey.

Wondering how you can use these SEO headers when creating content?

Load up a text editor. There, look for the part where you can format a specific text in your outline. 

For instance, in WordPress’ classic editor, you can access these headers under Paragraph (in its drop-down menu).

Why using SEO headers is important.

Without a doubt, your cleaning service website needs to adopt SEO for it to succeed. And fortunately, these header tags can help. 

They’re HTML elements and thus serve a purpose in your cleaning business’ SEO strategy.

Here’s a look at why a search engine likes header tags:

How to use SEO headers the right way

Notice how each header in the first image above comes in a different size?

That’s because there are different header tags. This means you can assign h1, h2, h3… and so on to the different headlines of your content.

Here’s how you can proceed:

Understand hierarchy

Want to make sure the sections on your web page are in order — and not a mess?

Then observe the proper use of these header tags. H1 goes first, then h2, h3, and so on.

Each heading serves a unique purpose. So, if you don’t follow their supposed order, you will go against that purpose.

Here’s a look at the first set of headings and what they stand for:

Use one h1 tag

H1 tags are big. From a normal point of view, these h1 tags look like titles. They help display the most important text and elaborate on their point in the sections underneath.

The image below will show you an example of an H1 tag from Love My Maids, a company that offers cleaning services in Arlington, Texas.

However, while great and all, don’t overdo it with these tags. Use one h1 tag, and you’re all good.

Assigning multiple h1 tags to your content defeats the purpose of providing clarity in your article.

H1 tags look like titles, right?

So, if you include multiple h1 tags, it’s like you’re including multiple titles in the same article. And that would cancel out the point of having a title.

Outline important sections

If used to provide structure and context, header tags will work to your advantage. So, leverage these headers to help make your content easy to go through. 

Remember that not everyone wants to read an article in its entirety. It doesn’t matter if your post is interesting. If a visitor’s intent is to be informed, they want information — and nothing else.

So, here’s how you can assure visitors they’ll get information through header tags:

Break up texts

Writing walls of text and expecting people to be excited about reading them isn’t advisable. It’s too much to ask for. And it’s the equivalent of asking random visitors to read an academic essay.

Considering they’re looking for a cleaning service, it looks like they want a stress-free time. And stumbling upon a wall of text doesn’t give them that. It gives them a reason to leave.

So, get on people’s good side by presenting small chunks of content, instead. And use header tags to attract these people to check out what you have.

Here’s what you can display underneath your headers to improve your content’s readability:

Assign unique headers for unique web pages

Not assigning unique headers to a specific web page creates confusion. This will confuse both search engines and visitors.

It’s like offering unique kinds of cleaning services. If you don’t assign unique headers, it’s like you prefer to give each service the same name.

Below are images of a cleaning service website’s web pages with unique heading tags. It’s from Rain City Maids, a business that offers cleaning services in Kirkland, Washington.

Header for One Time/Deep Cleaning services web page:

Header for Recurring Cleaning services web page:

Don’t write boring headers

Using SEO headers right is another important do-it-yourself SEO tip for your cleaning business. And if you don’t invest enough effort to make your headers stand out, you’re making a wrong move. 

Headers should encourage your cleaning business site’s visitors to check out your offer. So if your headers don’t show signs of that, it would be unrealistic to hope these visitors will like your cleaning service site. 

They may turn their backs on you for good. And they may even discourage their peers from approaching your business.

So here are ways to add life to SEO headers:

Final thoughts

Should you use title case or sentence case to present your headers? That’s up to you!

Either case is fine. Just make sure you show consistency from beginning to end.

For example, don’t use the title case for the first couple of headers, then switch to a different case from there. It can look unprofessional to the visitors of your cleaning service business.

You want to leave an excellent impression and end up improving user experience, don’t you?