Google Search Console is a free tool for webmasters that can be set up on your website. It offers a collection of great tools and information, including:
- Overall site performance
- Total search clicks
- Total search appearances
- How many URLs are indexed by Google
- Website issues
- Pages with potential errors
- URLs/pages with opportunity for improvement
- Mobile usability
- External and Internal Links
- Overview of what sites link to you
- Top linked pages on your site
- Top linking sites that point to you
All of this information is extremely valuable. But in this post, I’m going to focus specifically on how to improve your content and in turn drive better search traffic.
Is content really king?
You’ve probably heard the phrase that content is king. And that is true, but only if your content is optimized appropriately and gets found! One way to drive more results from your content marketing efforts is to spend some time in Google Search Console to see how it’s performing.
Guide to content optimization with Search Console:
Here is a step-by-step guide to walk you through how to better optimize your content marketing efforts and drive more search results. This is the process we use internally with our blogging and SEO programs to help drive more quality traffic to staffing and recruiting websites:
Or, just get staffing and recruiting SEO help from Haley Marketing!
We have a team of great content marketing and staffing SEO specialists ready to help. We would love the chance to help you build a great content marketing strategy that helps you build visibility, improve search rank and earn more inbound traffic from candidates and clients. Let us know how we can help!
The post How to Use Google Search Console to Help Improve Search Engine Rankings for Your Content appeared first on Haley Marketing Group.