fbpx

How to use Artificial Intelligence in SEO (decrypting Google’s ecosystem)

The Machine Learning Model
The basic idea is to “do like Google”, which is to go to the root to understand what makes a web page relevant for a search. The task is to “decode” the choices that the Mountain View search engine makes.

The approach, therefore, starts from the SERPs, patiently cataloging all the URLs and keywords of a given semantic area.

Why the semantic area? Because every customer lives on the web in a specific ecosystem made up of topics, competitors, and particular researches. Just as Google treats searches from different areas differently, we also need to analyze that particular ecosystem.

How does use AI for better search results

Our analysis allows us to create 3 very important Machine Learning models:

  • identify which URLs deserve the first page and for what reason
  • identify the Search Intent behind each keyword
  • identify which topics and words are decisive within the content
  • keep track of all ongoing changes in Google SERP using the best Google Rank Tracker

To do all this we have analyzed more than 500 factors that we take directly from SERPs and Web Pages.

The result is a clear and objective vision of which are the most important areas for good positioning.

The model should report categories and individual ranking factors by identifying their relative importance. This allows to prioritize the actions that can actually make the difference between the first and second page.

Furthermore, from such a model we can identify which thresholds are necessary for the individual actions to be performed, facilitating the task of those who put their hand directly to the site.

While for the contents we can both analyze the content of every single page and consequently which topics and words are important to use for each keyword.

The huge number of events and data collected from Google’s ecosystem is not something that a human can keep track of, and not even something the usual analysis tool can handle. The best solution to analyzing this data and making informed decisions is to use machine learning algorithms, and it all starting with eliminating the “useless” events and data.

The market is scarce at the moment in technologies for gathering data from vast systems with automation capabilities – the closest approach to what we need being Siscale’s Aiops system.

Reducing noise is just a first step in making the life of SEO easier. Even with a reduced number of events, we need to have an intelligent machine learning approach in the form of process automation.

Translate »