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How to Turn Your Blog Posts into Captivating YouTube Videos | Wave.video Blog: Latest Video Marketing Tips & News

Content marketing used to be primarily about creating and promoting blog posts.

Today, however, there are many content formats you must include in your strategy. One of them is video.

Don’t worry, though. You don’t have to hire a Hollywood production team to help you join the video marketing fray. You just need to know how to turn your blog posts into YouTube videos.

5 Reasons You Must Turn Your Blog Posts into YouTube Videos

Before we dive into why you should turn your blog posts into YouTube videos, let’s quickly build the case for video marketing.

1. Not Everyone Reads Blog Posts

No matter how superb your writing may be, some people don’t like reading. Their preferred content format is video. By repurposing your blog posts into videos, you tap into an audience you wouldn’t have otherwise been able to reach.

2. Extend Your Reach

With , YouTube is a massive platform that you can’t afford to ignore, especially since it’s the second most visited website after Google.

Turning your blog posts into YouTube videos is a great way to extend your reach and tap into an entirely new audience.

3. Video Helps You Connect on an Emotional Level

Sure, your writing may tug at your audience’s heartstrings. But when it comes to connecting on an emotional level, nothing beats seeing someone’s face, facial expressions, and body language. This connection goes a long way in creating a tribe of highly engaged and loyal followers.

4. Videos Make it Easier to Communicate

Particularly when creating tutorial content, video content makes it easier to convey your message. This is especially true for tacit knowledge as you can use screencasting software to show your audience what you are trying to say. 

5. YouTube Videos can Help Drive Traffic to Your Blog

Another great reason to create YouTube videos from your blog posts is to help you drive traffic to your blog. If you optimize your YouTube video well, it will rank well and attract a lot of traffic. And if your target audience enjoys your content, they’ll be compelled to check out your blog too. 

How to Turn Your Blog Posts into Captivating YouTube Videos

Now that you know why it’s essential to turn your blog posts into YouTube videos let’s repurpose your blog posts.

Pick the Right Blog Posts

The first step to turning your blog posts into YouTube videos is choosing the right blog posts to repurpose. What you want is to create YouTube videos that your audience will resonate and engage with.

How do you know which blog post will turn into engaging YouTube videos?

Look at your blog posts’ metrics. 

If a blog post performed well in written form, the chances of it doing the same in video format are high. That’s because the content was relevant to your target audience. 

Craft a Captivating Script

Once you’ve decided which blog posts you’ll repurpose into video format, make a list of the key takeaways. Use these to craft a captivating script for your YouTube video.

Yes, writing a script is one of the best ways to look confident on video. Spontaneity, contrary to popular belief, can ruin your video.

To create a captivating YouTube video, you must craft a script. While we have an in-depth guide on how to , here are a few tips to help do so:

If you can repurpose your blog posts to fit into this script framework, you’re bound to create captivating YouTube videos from there. Make sure to keep your scripts short as the optimum length of YouTube videos averages at 4 minutes. However, the optimum length varies by industry and purpose of the video.

Record a High-Quality Captivating Video

Now that you’re armed with a script, it’s time to record your video.

Again, you don’t need to splurge on expensive equipment to do this. You just need a decent camera and an excellent mic. You can even to record a live discussion of your blog posts and then turn that into a YouTube video.

A few tips to creating professional-looking videos include:

Get these three aspects right, and turning your blog posts into captivating YouTube videos will be a cinch.

One of the main reasons you should consider recording a video of your blog post is that it allows you to “make eye contact” with your audience. While you may not be able to look into their eyes, they can do so through your video. And that’s important when it comes to engagement and building an emotional connection.

Once you’re done recording your video, make sure to use a to polish it up.

Create a YouTube Video from Your Blog Post Using Stock Visuals

Not everyone is comfortable behind the camera. 

And some people just don’t have time to sit and make a video recording of their blog posts.

If you relate to any one of those scenarios, don’t worry. You can still turn your blog posts into captivating YouTube videos.

The solution is to use your images or stock images and videos.

To use this method, you need a video creation tool like Wave.video. Wave.video’s AI-powered solution allows you to automatically convert blog posts to engaging customizable videos.

All you have to do is paste the link to your article and click a single button to start creating. The converter will grab the text from your blog post, select stock visuals that will accompany the text, and generate a video that you can later customize to your taste. It’s that easy!

An alternative method is to turn your script into a PowerPoint slide. Upload your slide into Wave.video and read from the slide into Wave’s video editor. As simple as that and you’ve got yourself an amazing YouTube video from your blog post.

Turn your blog posts into videos effortlessly

Create Eye-catching Thumbnails for Your Videos

A video thumbnail is the preview image that highlights what your video is about. Because it’s the first thing people see, it plays a massive role in attracting users to your video. More than that, designed well, it can encourage them to click and watch your video. 

And because the competition for attention is high on YouTube, you must craft yours to be eye-catching.

While platforms like YouTube automatically generate thumbnails, they’re not optimized. That’s why you must create custom thumbnails. A few tips for doing that include:

Thankfully, creating a thumbnail is not difficult, as you can use Wave.video’s .

Driving Traffic to Your Blog-Post-Turned-YouTube-Video

Uploading your video to YouTube is not a guarantee that you’ll get eyeballs on it. To increase the chances of your video being viewed, you must be proactive in making it visible to your target audience. Here are a few ways to do that:

Implement YouTube SEO Best Practices

One of the best ways to make your video discoverable is to implement YouTube SEO. This involves:

Thankfully, there are you can use to optimize your YouTube video. 

Share Your Videos on Different Platforms

Another great way to drive up your video’s views is to share it on as many platforms as you can. These can include:

Promoting your video is one of the most important parts of turning your blog post into a YouTube video. That’s because if no one sees it, you would have wasted precious time and valuable resources.

Turning Your Blog Posts into Captivating YouTube Videos is Easier Than You Think

Many bloggers fear repurposing their blog posts into videos, thinking it’s a lot of work. Hopefully, you’ve seen that it’s very easy. Especially with the right tools, turning your blog posts into YouTube videos (professional ones at that) doesn’t take much time.

So go ahead and use this guide to get started.

About the author: With over 500,000 monthly readers, Adam Enfroy’s mission is to teach the next generation of online entrepreneurs how to scale their influence at startup speed.

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