If you are building a new website or optimizing a current one, there are a lot of things that you may consider doing differently. Online user and search engine trends change fairly consistently. Of course, you want your target audience to get to your site and have a good experience. You also want to appear near the top of search engine results pages (SERPs).

That’s where the structure of your website comes in. Having the right structure for your website is akin to having a solid foundation when building a home.

Why is Site Structure Important?

The structure of your website is important because it is the backbone for everything else that goes on your site. It is the experience that users have when they find your product or service. Why is that important? Put together by a website design agency in Charlotte, NC, let’s take a look at a few of the reasons why site structure is paramount:

How to Structure a Website for SEO

The structure of your site has a direct impact on SEO performance, which is one of the most important factors in getting your site in front of the right audience. Creating the right structure will help your website rank well and will appeal to users.

So, how do you structure your website for SEO? There are a few things you can do to make sure your site’s structure is on point for SEO:

As you can see, the structure of your website is the foundation for everything else that goes on your site. By starting your web design with a great structure, you are setting yourself and the site up for success.

If you are building a new site, start the process by building your structure. This is important for anyone working on your team – web designers, content writers, or SEO experts. Everything that happens on your site will begin with the structure.