The role of website SEO is very vital considering that website SEO optimization is very helpful so that a website or blog is in the top position on search results for search engines such as Google, Bing, Yahoo and so on. As a professional blogger, writing is not only limited to fun or just confiding but also learns every sentence written based on SEO optimization techniques so that it can be read even widely known by everyone.
For more details, let’s understand the meaning of website SEO more specifically. In this discussion, we will discuss in-depth on-page SEO optimization techniques.
How to Optimize Onpage SEO
Based on various sources, the broad meaning of website SEO is an effort made by webmasters to improve the position of a website on search engines. So in simple terms, website SEO optimization is optimization done in order to get as much traffic as possible by placing certain articles on the first page of search engines. At this point, each SEO optimization effort by zitters and bloggers will differ depending on their own techniques and beliefs. Meanwhile, website SEO itself can be simply divided into On page SEO and Offpage SEO.
On page SEO optimization is somewhat more specific so it needs to be studied in depth. In terminology, it means a series of optimization of a website so that the existing pages meet the best search engine criteria so that it can be said that the optimization process does not include external website interference, in this case called backlinks or offpage SEO.
How To Optimize On Page SEO!
Onpage SEO is one of the most important SEO techniques in determining the quality of content and quality of website metadata, and it should be a ritual that must be done by every site or blog owner. It is clear that SEO Onpage is the main foundation, like a word when you are building a house, then the stones and pillars will determine how much strength and durability the house is, whether for years or decades to support the house. The things that are involved in Onpage SEO optimization, among others
1. Selection of a Website Theme or Template
Website templates have an important role in Onpage SEO optimization. A lightweight and fast website template will automatically make visitors feel at home and comfortable for a long time visiting your website. Besides that, the advantages of responsive design and the quality of the appearance of the website are also important in an effort to pamper visitors so that they can be accessed either via desktop, Android cellphone and so on. Google doesn’t even hesitate to bring up a mobile friendly website on the top pages of search engines and get rid of heavy sites that are not mobile friendly from the first page of search engines.
2. Anchor Text
Anchor Text is the text used by a link. When we create a link, be it inbound links or incoming links or backlinks, as well as outbound links or outbound links. Placing anchor text is one of the Onpage SEO optimization factors that should not be ignored. Google and other search engines always update search engine algorithms to select search results strictly, so that the presence of Anchor Text on the website does not escape the search engine algorithm assessment.
3. Title Selection
Selection of the title of the website article should not be careless. It should be noted that a title that is not researched will certainly not have a positive impact on the website. Therefore, always research the main title for an article first. If you need to look at some of the big sites like detik.com, kompas.com, vemale.com and many more as a reference when we want to pick up a certain title.
4. Use short URLs
In Onpage SEO, a short URL is able to optimize a website page for the on top search position on search engines. In general, URL selection is better if it is directly linked to the discussion of the website itself. For example, the keyword for the website is heart health, so the URL should contain the word “heart” as much as possible (for example, cardiovascular disease, heart disease, etc.). Taken from several sources, a short URL may not just be a keyword shot but instead use a word that is easy for everyone to memorize so that when they need it, they will automatically type in the name of the website without searching on search engines.
5. Maximizing Tag Heading
Tag Heading is an indicator to emphasize a discussion in the article itself so that it is easily recognized by search engine algorithms which ultimately optimize SEO on page basis. The heading tag consists of several parts but the most important ones are H1, H2, H3 and H4, each of which has a special task. H1 is the place for the main keyword (for example “how to learn to count”) which is usually in 100 words in the first sentence of an article, H2 is strictly the place for the first derived keyword (for example “how to learn to count numbers”), H3 acts as the second derived keyword (example “how to learn to count math lift math”) and so on. We can also place each Heading Tag with the main keyword so that the aim is targeted.
6. Title tag on the image
Every article that is supported by images should use the title tag and alt tag to optimize onpage SEO. This technique is very simple, just write a keyword in each image so that not only the articles are read by search engines, but the images are also indexed.
7. The Meta Tag
In real cases, onpage SEO optimization is not only concerned with the quality of the article, but the placement of meta tag techniques sometimes determines the final result. Here, there is a recommendation that an article is supported by the meta tag description, title and keywords that you choose.
Benefits of On page SEO Optimization!
By applying onpage SEO optimization techniques, the benefits will indirectly have a positive impact on the managed website. Below are some of the advantages if the optimization is done properly and correctly.
1. Able to increase visitor traffic
It has been discussed from the start that website SEO optimization affects the position of search results in search engines. When a website is in the top position of the search engine, the visits will increase, because everyone who is looking for a keyword is almost certain to always click on the top position to be used as a source, remembering that they unconsciously believe that the top position is the trusted or best website.
2. Increase the popularity of your blog or website
By occupying the first position in SERP, of course, your website or blog will always be visited by anyone, even just to see. Just imagine if it is supported by the content of every quality article, it is likely that they will stop by and even remember correctly that the website is very useful so that the popularity level of the developer also increases dramatically.
3. Easy when marketing a product
If you want to do business through an online shop, it seems that onpage SEO optimization should be applied so that a product can be immediately known to the public at large. At first you can write a review of a particular product or item then gradually optimize it onpage. If you are already in the top position in the search engine, of course, the percentage level of product sales will be even greater considering that visits from time to time will always increase.
4. Increase Revenue
Make no mistake if a website with quality weight and occupies the first position on search engines can immediately get passive income. For example, providing independent advertising rentals that will be displayed on a website or blog or following an advertising collaboration or commonly called a publisher (pop under, google adsense, popcash and others). In principle, every visit to the website will get passive income, especially if a visitor clicks on the ad. It all depends on your choice because there are many types of advertisements in internet marketing.
From the above discussion, it can be concluded that Onpage SEO Optimization is only concerned with the internal quality of a website or blog. Therefore, learning to recognize the character of the website is the most important basis for where to take the main direction and purpose. Focus and creativity on page optimization will be a powerful weapon so that websites can survive and compete at the search engine level. It should also be noted not to overdo it in this matter because search engine algorithms can change at any time and if the website does not comply with the rules that have been made then it is ready to be sandboxed or deindexed forever. Always use White Hat SEO techniques and never be tempted to taste the black magic of Black Hat SEO.