If you have a website and want it to start ranking in good positions for your main keywords and search phrases, then you are going to have to make sure that your website is thoroughly and properly optimized.
This is where SEO (search engine optimization) is important, as without it, your website will be lost among millions of other websites that can’t be found online unless you know their domain name. Not all websites will need SEO, especially small sites that have been developed for a hobby or a personal project.
But when it comes to websites for companies or businesses, SEO is vital. You need as much advantage over your competitors as possible, and a website that is professionally optimized can give you a head start when it comes to competing with your competition for the top places in Google and other search engines.
What are the benefits of professional SEO?
SEO isn’t a science, but it’s not something that you can learn over a weekend. There are lots of elements that go into a successful SEO campaign, and a lot of the time, knowledge of how things work and what should be avoided are very important.
The algorithm that Google uses to rank websites in their search engine are always evolving and changing, and things that once worked well can actually now cause a negative impact to your website. A professional SEO agency will have staff working for them who are experienced in all aspects of SEO, and who can formulate an SEO campaign for your website which will be the most effective.
The diversity of SEO
There are lots of different forms of SEO, such as on-page which involves working with the content, structure and code of the website, and off-page SEO which is related to the building of quality links to the website, as well as other things such as social media and press releases.
For a newcomer to the world of SEO, trying to understand all of these different concepts can be very difficult, and if you are trying to operate a successful website for your business, you will want the SEO to be taken care of by someone who has experience and knows that they are doing, rather than someone who is learning about SEO as they go along.
You should be able to find a local SEO agency that you can contact, as these will be the best option for your business, especially if your target audience is the local area. Simply pop over to Google and do a quick search for something such as Minneapolis SEO agency, assuming that’s where you reside, and you should find a good choice of results.
What are the types of SEO?
SEO comes in a range of forms, and there are different types of SEO that people can use on their websites. These range from local SEO, where you are optimizing your website for a local audience, through to international SEO where you are targeting people all over the world.
There is also affiliate SEO which is what you should be using if you are running an affiliate website, which is where you will earn a commission every time someone purchases a product or orders a service from your website.
What might work well in terms of SEO for a local website, such as optimizing their Google My Business listing, and post regularly on it won’t have the same impact on an affiliate website. This is where you need a professional SEO expert who can analyze your website, and work out the best form of SEO to get your site ranking better.
An SEO agency will have existing connections
One of the most important things for SEO are backlinks to your website. Though Google has been trying to downplay the importance for many years now, all SEOs know that authority backlinks are the lifeblood of SEO for any website.
The important thing with regards to backlinks is that quality is much more important than quality. Gone are the days when you could create 10,000 backlinks to your website in a few hours and rank for your desired search terms. Nowadays, such backlinking techniques will penalize your website, rather than improve it.
Guest posts are one of the most popular ways to create relevant and high quality backlinks to your websites. However, if you try and do this yourself, then it is going to take a huge amount of work and a lot of communication backwards and forwards between lots of different websites.
An SEO agency will already have good connections and relationships in place with hundreds of website owners, and arranging a guest post with one of them will be a lot easier. The agency will have spent hundreds of hours writing emails and speaking on the telephone to arrange their guest posting options with all of the websites, and have everything ready and in place for you.
If you have a new website and are looking for immediate traction with visitors, then a good SEO agency will suggest running some PPC (pay per click) advertising campaigns on either Google, Facebook or both if the fit is right. This is a great way to start generating traffic and potential clients to your website, without having to wait for a few months until Google starts indexing the pages from your website.
The long term goal will be to achieve organic results in the top pages of Google for your desired search terms, but to start things off, many SEO agencies will suggest running PPC campaigns at the start, as it can take a few months before the effect of the SEO that has been carried out on your website will start being visible.
Some final thoughts
If you are serious about having a successful website, and one that will bring you revenue and new clients, then it cannot be stressed just how important SEO is. Your website is the shop window to your business and is open for traffic 24 hours a day.
If your website is not appearing on the first page of Google for your main search terms and keywords, then you could be potentially losing a huge amount of revenue each month. You want to be ranking at the top of your competition taking all of the search traffic, not hiding away on the 3rd or 4th page of results in Google.
Spend a little time researching potential SEO agencies and ask them for a consultation. It’s also a good idea to ask them for some case studies of previous work that they have carried out. Make sure you do your due diligence with whichever SEO agency you decide to work with, as you don’t want to work with one that is using outdated and dangerous techniques to try and get you ranking well.