How to Do SEO Review of Your Blog

Doing a SEO review of your blog or website is important for many reasons: you can make an accurate evaluation of the health of your Blog or website, identify the specific areas that need to be enhanced, and plan the approach to take for future site updates.

Therefore Today I am writing article on topic How to do SEO review of your blog. Before starting SEO review, take a quick look why do you need a SEO review?

Why Do You Need a SEO review of your Blog?

When you think how much time SEO takes, you might frown at the very suggestion to expend extra time on it. While this could be true for lots of SEO actions, like receiving thousands of low quality backlinks that are not just a waste of time but they could really damage your Blog rankings, the case with SEO review is different. SEO reviews are not a waste of time for clear in your mind. Yes, a thorough review of a big blog or website could take days or even weeks however without it you are left in the dark.

Generally, the main intention of a SEO review is to give you a suggestion where your SEO efforts have got you to so great. Lacking this knowledge, it makes no sense to complete any SEO actions, since you don’t know what the arrival from them is. This is why a SEO expert can’t do without uncommon SEO reviews.

Crawl Your Blog or Website

Before you start with the analysis steps of a SEO review, you require performing some prep steps. The first one is to crawl your blog or website. This will tell you if you have sections of your blog or website that are not accessible to search engines. If you there are such pages or sections, you know right away why they do not rank well – in reality, they do not rank at all for the reason that they are not included in the databases of search engines.

To perform a crawl of your blog or website, you need a tool. The choice of tools here is pretty rich but we can entirely recommend the Search Engine Spider Simulator tool. It’s a simple tool that tells you what is index able from your blog or website and what isn’t.

Check What Search Engines Say about Your Blog

A crawler gives you a violent idea about what from your blog or website is index able and what isn’t although this is not all the data we require. The fact that a page is crawl able doesn’t forever mean it’s included in search engines’ databases. Thus, we need to make sure what of our crawl able pages made it there moreover what didn’t.

Unfortunately, in order to do so, we require hacking the databases of Google, Bing, and the other major search engines and this surely isn’t a feasible option. The next most excellent thing is to use the sets of Webmaster tools these search engines recommend for free. If you are not recognizable with Google Webmaster Tools or Bing Webmaster Tools, it’s high time to perfect this and start using these tools frequently. The data you will acquire from them is not all you require but for a start, they are sufficient to perform a SEO review.

Time for the Actual SEO Review of your Blog

After you ready yourself by checking what’s crawl able from your blog or website and what webmaster tools report, now we able to start the SEO review itself.

1. Analyze Accessibility and Index ability

The first step in the accessibility as well as index ability analysis is to make sure you haven’t by accident blocked crawlers from your blog or website.

A. Analyze Robots.txt

To make sure if you haven’t blocked crawlers, have a look at your Robots.txt file to decide if there are no user agents banned of your blog that should be indexed put by mistake in the banned area. You can make sure this in the file itself or utilize Google Webmaster Tools to see which URLs it lists as banned.

B. Make Sure 404 Errors and Redirects

Another common area of problems is 404 errors and redirects. While you crawl your blog or website focus on to these errors moreover if you find any, correct them instantly. As for redirects, as you know, there are good redirects as well as bad ones. Thus, make sure you use good ones only (i.e. 301 redirects) and not awful redirects, such like 302, Meta refresh redirects, JavaScript-based or everything similar.

C. Examine the XML Sitemap

XML sitemaps are way too significant to ignore. This is why, no SEO review is complete without a check if your XML sitemap is up-to-date, readable, as well as functioning. Your XML sitemap must include only blog or web pages that are really on your blog or website and all your blog or web pages you want indexed must be included in the sitemap. Any difference from this rule is a budding problem, so you need to find it as well as solve it now.

Also, double check if your XML sitemap is submitted to search engines. You might have the great XML sitemap but if it isn’t used by search engines, this makes it useless.

D. Blog Design or Development Audit

When we talk regarding accessibility, we can’t skip such very significant factors, such as blog or website architecture, speed of loading, uptime, use of Flash or JavaScript. Your blog or website architecture is directly related to accessibility – the more menus and submenus you have, the harder to access it (Also all equal, the more broken links).

If your blog or website takes time to load and or is normally down, this is also a turnoff to together human users as well as search engine spiders, so these problems also need to be corrected asp. Just find a good host as well as your problems are over!

Flash and JavaScript are two of the major nightmares of any SEO professional. While very frequently their use can’t be avoided entirely, if there is Flash- or JavaScript-based navigation, this spells enormous SEO problems and a SEO review should spot these as severe problems that need to be fixed.

In addition to accessibility, site index ability is also something you need to make sure, when you perform a SEO review. Here are some quick ways to do it.

E. Make sure the Number of Pages Indexed by Search Engines

The simplest way to make sure the number of pages indexed by a particular search engine is to type this in the search bar:

Site: yoursite.com

This command gives you the number of pages from your blog or website indexed by the search engine. But the number of web pages indexed by search engines is close to the actual number of pages on your blog, this is the best for the reason that it shows that your site is indexed successfully.

If the number of pages are indexed by search engines is much smaller than the actual number of pages on your blog or website, this shows that many pages are inaccessible as well as you need to check why this happens.

If the number of web pages indexed by search engines is much better than the actual number of pages on your blog or website, this imply you have lots of duplicate content you need to clear as quick as you can. Just use site:yoursite.com&start=990 to see if Google will report copy content.

If you get nothing when your problem the site: yoursite.com command, you can scream with pain because this usually means one thing – you have been excluded from the search engine’s index. This is the most severe penalty a blog or website can get.

2. Examine On-Page Ranking Factors

The group of on-page ranking factors is enormous and so is its importance. We could add some more on-page aspect but here are the basic ones you shouldn’t skip:

A. Blog or website URLs

Site URLs need to be user friendly with the relevant keywords in them, and have no overlap (i.e. no two URLs should point to the matching page, unless you use redirects for the reason that for search engines this is duplicate content).

B. Page Article

Page article is a topic on its own for the reason that you can apply lots of time to SEO auditing your article. The points to consider are numerous but the main ones contain:

C. Outbound Links

The quantity with quality of outbound links is of crucial importance. This is why you require to double check that you have no more than 1 outbound link per 500-1,000 words of text as well as that this link points to a trustworthy blog or web site. Of course, you can use no-follow for outbound links but still this isn’t a guarantee for the reason that not all search engines (even Google itself) tribute it at all times.

D. Meta Tags

Meta tags are normally underestimated but they do matter for good rankings. For example, you might want to make certain that each page has a unique Meta description. You should also make sure that the <title> tag is properly filled with the name of the blog or webpage it refers to.

E. Images, JavaScript, etc.

In accumulation to the text on a blog, you also need to make sure non-text elements, such as images, Flash, videos, JavaScript or something else you might use to increase your blog or web pages. Images and videos must have an excellent description in the alt tag, and JavaScript as well as Flash must be index able.

3. Examine Off-Page Ranking Factors

On-page factors are significant and their analysis certainly takes a lot of time. Still, off-page ranking factors are also significant however the good news is that their analysis isn’t that time-consuming. Here are several of these off-page ranking factors you require to think about.

A. Number and Quality of Backlinks

The number and quality of backlinks is very, very significant. This is why, when you are performing a SEO review, you should check these:

If you have an enormous amount of backlinks, you might require a lot of time to analyze them. To make your job easier, you require a good backlink inspection tool.

B. Position with Recognized Ranking Services

Even if your blog or website has a good backlink profile this doesn’t mean it is a good ranking blog or website. In addition to your rankings with Google as well as the other search engines, one more aspect to consider about your position on the Web is how of good reputation ranking services, such as Alexa, Page Rank, Domain Authority, Page Authority etc. rank you.

C. Presence on Social Media

Social media, such as Twitter, Facebook, Pinterest, Slideshare, and the other social networking sites is a good indicator about your blog or website’s reputation. If you have a large following on these sites as well as a good number of reposts, this is an enormous plus.

4.  Evaluate Yourself to the Competition

Finally, the last step in the SEO review process is to see how you fare judge against to your competitors. This is also a time-consuming step, specially if you have lots of competitors although you shouldn’t skip it. To find out how to examine your competition, check this article.

This SEO review certainly took a lot of time as well as effort but this wasn’t in unsuccessful. You got precious information that can save you long hours of worthless work. Now, put all the conclusions of the audit in writing, save the file(s) wherever safe, so that when you make a decision to perform another audit sometimes in the future, you have what to judge against with. SEO review can be very time consuming but it is best if you make them regularly, i.e. once a month otherwise once in three months for the reason that this way you will know how you are doing as well as will save yourself the problem to do SEO activities that have no (positive) effect on your blog rankings.

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