Are you ready to figure out your social media marketing strategy?
A strategy is where you’re headed. A plan is how you’ll get there. Start from choosing the right channels to figure out your content strategy, analysis paralysis is a serious problem for marketers today.
This post is a step-by-step social media marketing guide to help you identify your social goals, engage audiences and optimize your results :
Set goals for your business
First and foremost, you must figure out what you want out of social media at large. Because coming up with a social media plan means having an end-game in mind. Whether that means earning more from your existing social presence or amping up your reach with new followers is totally depends on you.
What matters is that you set realistic social media goals. It is recommended tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.
Who is your target audience?
Knowing who’s your audience and what they want to see on social media is key. So, you can create content that they will like, comment and share. It is also critical if you want to turn social media followers into customers for your business. When it comes to your target customer, you should know things like :
Research Your Competitors’ Social Networks To Find Their Largest Followings
You and your competitors are after the same audience on social media. You may choose 5-10 competitors, then search for them on all the major social networks such as Facebook, Instagram, Twitter, Pinterest and others you may be on.
Write down their number of followers on each network to understand on which social networks your own audience may be most active.
Where are you going to share?
You have to determine where you are going to share your post. Which social media platforms does your brand want to be on? Again, your understanding of your target audience will come in handy here. Which platforms are your target audience most active on? What makes them visit that platform?
For example, adults might like scrolling Facebook; while teenagers might like scrolling through Instagram when they are bored to see what their friends are doing or whether their favorite brands have new products.
Post at the best times to engage
When is your brand available to engage and interact with customers? Maybe you can see some recommending times to post late in the evening. Yet, if your brand isn’t there to communicate, what’s the point of posting at the “preferred” time? Instead, try to ensure your social medial or community managers are available and ready to answer any product questions or concerns when you tweet or post.
It is smart to learn the best times to post on social media. However, it is just as critical to engage after posting.
Evaluate and adjust your strategy
Your social media strategy is a hugely important document for your business, and you can’t assume you will get it exactly right on the first try.
As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated while others are working even better than expected.
