As a business owner, the ability to increase brand awareness, as well as driving more traffic to your website for free seems like an absurd idea. But it is possible! Yes, you read that right. You can indeed achieve all by leveraging on the benefits of social media marketing.
Yet many brand owners, perhaps including yourself, are struggling with making things right.
Many have spent way too much time and money in building brand awareness with little to zero impact on the business. While some do not even have enough time to create organic content that will likely boost their brand presence.
So, what do you think you should be doing instead?
Why Social Media Marketing is Important?
There are approximately three billion users of social media globally. And these people have been utilizing the platforms to engage with brands online. So, it is only natural for business owners like yourself to turn into social media to reach new and highly targeted potential customers.
Now, you are probably thinking, what are the benefits social media marketing could give your business, that you haven’t already had?
Let us look into some of the amazing advantages of utilizing the platforms.
1. Increased Brand Awareness
Social media marketing will make it easier for you to reach your target audience, and at the same time increase your brand awareness.
According to Pew Research Center, these are the percentages of U.S. adults that use social media sites online or on mobile:
- YouTube: 73%
- Facebook: 68%
- Instagram: 35%
- Pinterest: 29%
- Snapchat: 27%
- LinkedIn: 25%
- Twitter: 24%
Interestingly, 60% of Instagram users admitted that they have discovered many new products on the platform.
2. Increased Website Traffic
Online users on social media platforms vary from different demographics and backgrounds. So, with the use of social media marketing will allow these individuals to reach your business. Once you leverage the benefits of social media marketing, you ultimately enable your business to reach a wider variety of potential customers globally.
3. Higher Conversion Rate
Increased website traffic into your website will eventually lead to a higher conversion rate! And who doesn’t love the fact that you can generate revenue with little to no cost?
The 2012 State of Inbound Marketing Webinar stated that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand will begin to trust the credibility of your business.
4. Improved Brand Loyalty
Notably, social media platforms not only help businesses in building brand awareness but also allow businesses to build relationships with their customers. So, when your customers find it easy to communicate with you directly and with little hassle, they will perceive the business as something valuable and decide to stay.
Advertising and marketing are always mistakenly thought of as cost-ineffective. Let’s compare social media advertising with a billboard, for instance. With a billboard, there will be no way you could track your return of investment in detail.
Whereas, with social media advertising and marketing, every little investment you make will be able to track in great detail.
Plus, social media platforms are free for everyone to sign up and it ensures a greater return in investments. Isn’t it great? You can always start small to see the return and readjust your budget according to your needs.
6. Improved Brand Presence on Google
According to Social Media Examiner, more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. This is because your social media presence helps in making your brand relevant.
Notably, Google pays more attention to your website and eventually ranks you higher, once your brand is well-known and is widely spoken of. That will then lead to even higher inbound traffic to your website.
Doesn’t that sound great to you?
Get Started Today, Before It’s Too Late
Now that you have seen some of the many advantages of social media marketing, let us get you started before it is too late. Remember, your competitors are most likely already utilizing social media platforms.
With a social media marketing agency, your advertising needs will be handled by an expert team. We will help drive traffic to your website, improve your brand presence, gain better customer insights, and eventually help generate more revenue for your business.
Need to find out more? Fill up the form below and our team of experts will help you in getting started.