We focus on SEO and Your law firm focuses on representing your clients during some of the most difficult situations of their lives. This is an important service that takes a lot of your time and attention. Clients of a law firm have questions and concerns that are timely and urgent. They might not always have time to sit on the internet for hours researching their various options for representation.
So how does SEO services make sure your name is at the top of the list when people begin their search for a law firm?
Search engine optimization (SEO) is an important tool in a successful internet marketing campaign. It is very useful for ecommerce websites that rely on internet traffic to convert visitors into customers. Law firms stand to enjoy the same benefits.
SEO Makes Search Engines Your Friend
Over half of your website’s traffic is likely to come from search queries. These are great tools that help internet users find the information they need as quickly as possible.
They are designed to weed through the billions of possible results to put the most useful options at the top. And being at the top of these results can yield great benefits for your website.
Search engines use a complex algorithm that analyzes factors such as how authoritative your website is on a particular subject, and the relevance to a particular search query. SEO is a way to satisfy these requirements and get your website to the top of these lists.
SEO With Inbound Marketing Offers Knowledge
Inbound marketing is one popular method of increasing the search engine performance of your website.
One of the most common forms of this is your website’s blog. A frequently-updated and informative blog provides a range of benefits to both your website’s visitors and the website itself.
Blog posts are your opportunity to prove your authority on a subject. Beyond that, it offers a free service to potential customers.
These posts gain the attention of search traffic which then introduces the visitor to your brand as a whole. Law firms frequently make use of this tactic to increase brand awareness.
Branding & Tone Is Heightened with SEO
Your law firm’s brand is a combination of the various ways you interact with your customers. Internet marketing is another way for you to communicate your brand.
SEO is a method of drawing people into your website, which puts you in a position to show them why you are the best law firm to help them accomplish their goals.
A professional and knowledgeable tone that is consistent throughout your website helps the visitor to see you in a position of authority.
Use this opportunity to prove your expertise and convert the visitor into a client.
SEO Connects Your Site With Social Media
A proper internet marketing campaign will include an active presence on all of your law firm’s social media accounts.
Linking your blog posts, for example, into social media posts helps drive traffic back to your website. The potential for these posts to be shared helps cast a wider net.
SEO is helped by an increase in links back to your website and blog posts. Social media is a great way to get your pages in front of more people.
Search engines will reward your website and blog posts with higher results as they garner more attention, clicks, and links.
SEO Offers Ongoing & Lasting Benefits
SEO doesn’t have an expiration date. Well-written website copy and blog posts will continue to garner search results until they are either taken down or replaced with better content.
Search results work to find the most applicable web pages for a particular query no matter how old they might be.
Internet marketing can compound on itself over time and bring your law firm continued traffic.
This content — whether it’s blog posts, ebooks, videos, or website copy — has the potential to attract new visitors to your website every day.
Organic Traffic Is Better Traffic
Simply attracting people to your website at random isn’t going to yield great results. You want to get visitors that have a direct need for a law firm.
Misleading content that is optimized to rank for unrelated keywords might feel good when you reach the top, but it isn’t going to have an effect on acquiring new clients.
SEO, when done correctly, targets internet users that are predisposed to an interest or need for your services.
This translates to higher conversion rates, more consultations, and increased overall business for your law firm.