Google is a powerful search engine, but it certainly has its limitations and it is not ‘all-knowing’ as we like to believe.
Back in 2007, 25% of all the queries searched in Google Search bar were considered ‘new’ and ‘never seen before’ by Google. This figure improved and got down to 15% in 2013, 2017, and 2018. Recently, Danny Sullivan from Google said that the figure remains static in 2020 also.
This means that on a daily basis, 500 million search queries which make up to 15% of all the queries submitted on Google Search are new and have never been seen before by Google and its algorithms!
Google sees 100 billion queries every month and responds to all of them within microseconds. However, for 15% of queries submitted on a daily basis, Google’s Search engine takes a longer time to process and find the answer. And this figure is static since 2013! Google crawls more than 20 billion websites daily to collect new data that can be turned into search results.
Back in 2013, Google’s Jon Wiley had said in an interview with Bloomberg TV that Google needs to fix this issue and bring down the stats of never seen before queries. Clearly, that feat has not been achieved yet.
While Google is trying to solve this issue, it should be working on enhancing its Knowledge Graph. Knowledge Graph is an integral part of Google Search. It is a gigantic database that has information about millions of topics, people, events, etc., and it can join the dots to make connections between user’s queries with their previous searches or any other form of information on which a thorough contextual search result can be produced.
In 2013, Knowledge Graph has more than 570 million entities and 18 billion facts about the connection between those entities, and that was a humongous number. This gave it an edge over traditional search results as it behaves closer to how a human brain behaves. However, it still has its limitations and there does not seem to be any improvement in Google’s Knowledge Graph or Search methods since 2013.
With the coronavirus pandemic, it was expected to have seen newer queries and it would have been a good thing to see those new queries being answered promptly, but so far it looks like neither the number of new search queries increased, nor did Google’s search results improved.