Not every nonprofit has a five-figure budget to spend on social media marketing. So how do you rise above the noise, and reach the audiences that matter most to your organization? We took a look at several case studies that have shown high results on small investments, and in this episode of Whole Whale TV Chief Whaler George Weiner walks through how to identify the advertising platforms that give you the largest ROI for your organization. This intro to Effective Nonprofit Social Media Marketing on a budget is part 1 of a 5-part series that will cover how to plan a paid advertising campaign that can be run on just $100 a month. The advertising platforms that we cover throughout this series include YouTube, LinkedIn, Facebook, and Instagram. You can do a lot on these platforms with a small budget — try out these strategies month-to-month, and see what works best for you!

Learn more about YouTube advertising in part 2 of our 5-part series.
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, “What else can this do for us?”

By using data analysis, digital strategy, web development, and training, WW builds a ‘Data Culture’ within every nonprofit organization they work with.

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