Engage With Right Digital Marketing Agency For Your Business | Finding the right digital marketing agency for your business can feel like a tall task. With so many options out there and each agency claiming to offer something unique, it can be daunting and very difficult to work out where to start. Here is our simple guide to selecting a digital marketing agency in Malaysia that meets the specific needs of your company.
What Do You Want To Achieve?
Having clear goals and aspirations is a key starting point for those who are trying to find the right digital marketing agency for business. Going in blind, with a muddled idea of what you want to achieve from online marketing, is setting yourself up to fail.
Smaller companies will have different goals for bigger companies that are already established. Perhaps you want to realign your brand, or maybe you just need to get up and running. Digital marketing businesses will help you to work out what it is you want, but the more information about the aims you can provide, the more helpful it will be for them in the process.
Do Your Research
The next step to finding the right digital marketing agency for a business is to do your research. Once you have a clear idea of what you are looking to achieve, you can start to make a list of potential agencies you want to speak with about your online marketing plans.
Amongst the things you should consider working with the agency is its location. Do you need them to be close to you, or are you happy to mostly carry out the working relationship through the internet?
There are a lot of industry awards that can help you to decide on your digital marketing agency. Check out the most relevant ones for your needs as there will often be case studies that will give you an indication of their likely approach and the results they may achieve.
Have a good read of the websites of any digital marketing companies you are considering hiring. How a firm opts to present themselves on their website will tell you a lot about how they work.
Maybe you want to be aligned with a creative agency that thinks outside the box and takes a lot of risks, or perhaps you prefer a traditional company that sticks to a tried and tested formula.
Make The Initial Contact With Your Shortlist
After shortlisting potential digital marketing agencies for your business, it is time to get in touch with them. They should have a contact form on their site, or perhaps an email address.
You should consider your likely budget at this stage and include it in any communication, as this will help the company to work out what they can do for you.
Explain who you are and what you are hoping for an online marketing agency to do with your online presence. Clear expectations are necessary from the off if the working relationship between a business and a digital marketing agency is going to be a success.
After sending off your initial inquiries, most agencies should get back to you within 24 hours. Take note of those who take longer, as this may indicate they are more challenging to communicate with. The faster they reply, the better.
Initial conversations should be used to cut the shortlist down to a couple of digital marketing agencies Malaysia you think could be a good fit for your business. At this point, you should be looking to set up a meeting where plans can be discussed in further detail.
Meeting With The Right Digital Marketing Agency
At the meeting, it is a good chance to ask questions you may have about how the agency works. You may wish to check out clients they work with and see what strategies they employ.
Find out what they would expect to achieve from working on your company’s website. Do they have any relevant case studies they could share with you?
All agencies have a fee structure of some sort, so this is also a good time to discuss financials. Your budget might be flexible depending on what is on the table, but make sure you know what you are committing too.
Most digital marketing strategies, like NickMetrics we work on long-term plans. So keep this in mind as well.
[Source: NickMetrics Youtube Channel]