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eCommerce SEO Strategies [Case Study] | e-Intelligence Blog

As we can see from the image above, we made these three sections as keyword optimised. The three sections are: Title tag, description tag and product & category page content.

Technical SEO

eCommerce sites tend to have lots of pages, and these pages can increase the chances of technical SEO issues. Additionally, they don’t have backlinks directly for the website. Thus, we regularly conducted technical SEO site audits.

We used SEO tools like SEMRush, Ahrefs, ScreamingFrog and Raven to run technical SEO audits for the eCommerce website of our client.

We fixed various technical SEO problems like too many pages, duplicate content, thin content and site speed to make the website more search engine friendly.

3. Content Marketing and Link Building

The question arises – How do you use content to get higher rankings and more traffic to your eCommerce website? And how link building activities can drive organic traffic towards your website?

We implemented methods like guest posting, infographics and blogger outreach. Let’s dive deep to know how these content activities worked beneficially well in terms of eCommerce SEO for our client.

Guest Posting

We created creative and informative guest blog content for some of the reputable sites with the approval of our client. We knew this way it would improve brand awareness and website traffic.

With good response from some of the reputable sites, we became more and more condiment with our content. Guest posting proved for us a long-standing link building technique for our client.

Eventually, we started distinguishing between various authoritative sites and started posting content for them. This way, we increased website traffic for our client.

We used infographics to promote the brand image of our client. Well-designed and research-backed infographics worked wonders for our client, taking the content marketing strategy to another level altogether.

Moreover, talking about eCommerce SEO, we need to get the SEO factor function properly as well, so we created infographics (striking the right balance between text and visuals) that were keyword optimised. These infographics we posted on the client’s website, off-page SEO content and social media platforms of our client.

High-quality backlinks with infographics for our client improved brand recognition and SEO performance.

Blogger Outreach

We reached out to bloggers and influencers to build strong relationships with them and post our AMAZING content on their site.

Blogger outreach is seeking exposure for a brand, establishing a substantial following and asking them to write about it in exchange for free access to products or services. We tried a similar way of fetching talented blog websites and posting content with high-quality backlinks.

Firstly, we grabbed a list of bloggers and used tools like BuzzSumo to find people who recently shared content about list building. Finally, my team emailed each of them a personalised content a few days before our post went live.

This way, it increased email subscribers and social media followers for our client.

Conclusion!

eCommerce SEO is a vast topic to cover in one blog, but we believe that the experiences shared in this blog would help your business and give you the zest to know more about the strategies. Every company has different goals, competitors, results, performance, etc. so methods would differ from business to business.

With patience and compelling strategies, you can also achieve some great results, improving organic traffic and brand image than ever before. Knowledge, talent and efficiency will help in generating organic traffic for your business website.

If you want our team to work on generating organic traffic for your business, then contact us! Our representative will guide you with the process!

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