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Doing Local SEO for Electrical Contractors: A Case Study

ORGANIC KEYWORDS INCREASED BY 650% SINCE THE SITE LAUNCH

People use many different words and phrases to search for products and services on the internet. How your website is optimized affects how it will be displayed in search results. 

We created a new, convenient, optimized structure for the client’s site and wrote SEO texts for every page on the site. Thanks to our SEO strategy, there has been a steady monthly increase in queries.

As you can see, the total number of organic keywords has grown by over 650% in 9 months after the launch (from 81 to 501). The number of keywords in the top 10 increased 12 times.

1,200% MONTHLY ORGANIC TRAFFIC GROWTH ACCORDING TO AHREFS DATA

Ahrefs has created its own organic traffic rating system with a number of SEO metrics such as URL Rating (UR), Domain Rating (DR), organic keywords, and others that measure website growth.

DOMINATING THE LOCAL SEARCH

SEO for electrical contractors requires a lot of work. Since the launch, we’ve been constantly monitoring Key Performance Indicators (KPIs) compared to competitors in Ahrefs. Each of these KPIs helps us assess how effectively we are promoting the client in the local market.

Our site shows excellent results compared with the competition.

Every month, we look at the ranking keywords on the site and select several key queries that we track and compare to competitors. Below you can see a small part of those key queries to the client’s website that now dominate the local search scene.

At the moment, Prolectric is ranked in the top 10 for over 100 keywords.

SIGNIFICANT INCREASE OF IMPRESSIONS BY 1,000%

One of the most important indicators of site growth is the number of impressions in the Google Search Console. Low Impressions means that your site is poorly optimized and is not displayed in SERPs for keywords that are relevant for your business, which means you are losing potential customers.

Before the launch, the client’s website appeared in search results 298 times on average, which is hardly impressive for a small site in a small city. After we got to work on website optimization for electrical contractors, the site showed a dramatic increase of 1,000% in impressions – that’s over 3270! – and it continues to grow.

30% MONTHLY ORGANIC TRAFFIC GROWTH – THE ULTIMATE SIGN OF A JOB WELL DONE

Our main objective is a constant increase in organic traffic to the site, which we were able to achieve thanks to a well-thought-out strategy and well-coordinated work of all of our teams.

The graph shows a systematic increase in not only organic traffic but all traffic in general.

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