2nd Episode of Digital Marketing for Your Business – Digital Marketing for Coffee Shops.
Episode 1: Digital Marketing for Dentists – https://youtu.be/ac6m0mHb480
Other Videos Mentioned:
Should I Update My Website? – https://youtu.be/AObYNxWwXCk
What is Remarketing? – https://youtu.be/u9dMsK11GAY
Coffee shops mentioned in the video:
Intelligentsia – https://www.intelligentsiacoffee.com
Blue Owl – https://www.blueowlcoffee.net
Strange Matter – http://strangemattercoffee.com
Popular Drag and Drop Website Builders:
Squarespace – https://www.squarespace.com/
Weebly – https://goo.gl/Bdc5kK
Wix – https://goo.gl/LA1sQG
Zoom H1 Recorder (Microphone used for videos)
Screencastify for screen recording
Our Recommended Marketing Resources for Small Businesses:
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About This Video:
In this episode, Jeff Thelen covers how TheFigCo would manage the digital marketing for a coffee shop. For coffee shops, they need to think about two important things for their digital strategy: customer acquisition and retention/repeat business. Social media is really important primarily Facebook and Instagram. On social media have amazing photos and tell a story with each post. Adwords probably isn’t the ideal channel to run paid ads. Marketing on Yelp could be a good way to reach people as they are looking for a coffee shop or related category.