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Digital Marketing

Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind

Now you’re looking at your lease through the local SEO lens.  A combination of the pandemic, the lockdown(s), the quasi-, and other changes has made you want to save money where you can, or work from home indefinitely, or move your HQ.  The basic concern is, “Will I destroy my local rankings if I rent …

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Steps to create an effective SEO content strategy in 2020

2020 paves an opportunity for you as a marketer to deliver content that helps your target audience narrow down their searches. Google’s recent BERT update is aimed at improving the understanding of user intent behind search queries. The search engine is looking to offer more comprehensive results based on its knowledge of the context behind …

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Outsourcing SEO Projects – Pros and Cons

We must know the advantages and disadvantages of Outsourcing SEO Projects. Many businesses worldwide now acknowledge the importance of SEO on their growth. Search engine optimization serves as the backbone of many enterprise’s digital marketing campaigns since it allows them to stay relevant in the industry. Most consumers now rely on online searches to get …

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How to add extra Schema.org data into the Yoast SEO WordPress plugin

For those not familiar with exactly what Schema.org structured data is and why it has become an essential part of any SEO strategy, please read my article “How to use Schema.org structured data for companies and people“. And what about WordPress and Yoast? Well, 37% of the entire internet is currently powered by WordPress. Yes. …

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