Follow the content offer with a Table of Contents (TOC) that links to the header text for the major sections of the pillar page content. Not every section of the pillar page will be of interest to all visitors, so you want to give people the ability to quickly find subtopics that interest them.

Provide a Back to TOP Link or Button

With so much content on your pillar page, it can be easy to get lost. Don’t require visitors to scroll endlessly, provide Back to Top link or button at the bottom left or bottom right of each section of content.

Open External Links in a New Window

You pillar content will likely contain links to external websites or your own deeper content in blog posts. Have these links open in a new window so that you don’t take visitors away from your pillar page.

Include Calls-to-Action for your Conversion Path Offers

Include a URL, button, or image calls to action throughout your pillar page content to link to relevant offers based on the conversion paths you’ve defined for your pillar page content. Always place calls-to-action near the most relevant text to make sure it makes the most sense in the context of the writing.  

End with Your Content Offer and Additional Offers

Finish your pillar page with the same offer to download the pillar content. We also find that the end of the pillar age is a great place to offer any specific services related to the pillar page, so we recommend stacking calls-to-action. We like to use a button for the pillar page content offer, and a full image call-to-action for service-specific offers.