The term “White Hat SEO” refers to search engine optimization techniques that abide by important terms and conditions set by popular search engines, primarily Google.
In this post, we’ll outline the best white hat tactics to help increase your website’s ranking while adhering to Google’s guidelines.
White Hat vs Black Hat Strategies
Black hat SEO refers to techniques that are unacceptable by Google and other search engines. These strategies are unethical and are used to quickly optimize search engine rankings by breaking the set terms. These tactics are mostly used by those who are looking for short-term gains and quick results rather than long-term investments.
Some common black hat techniques include keyword stuffing, comment and forum spamming, shady backlinks, and more. If you’re caught using these techniques, your website will be permanently banned and won’t be indexed by any search engine crawlers.
On the other hand, white hat SEO is used to increase organic visibility and rankings by following ethical tactics set forth by Google’s Webmaster Guidelines. This technique involves making relevant changes on the website to keep the target audience in mind.
Some commonly used white hat tactics include keyword research and analysis, publishing high-quality content regularly, improving page load times, and ensuring cross-device compatibility. Compared to black hat, this method requires long-term investment so websites can achieve steady rankings for targeted keywords.
While the two tactics share the same goals, black hat deliberately breaks the rules and is prone to penalties ranging from partial ban to permanent blacklisting. White hat is about following the rules and increasing the website’s domain authority and traffic gradually over time.
Why Are White Hat Techniques So Important
Firstly, if you don’t use white hat SEO techniques, it increases the chances of your website getting penalized by Google and other search engines. As Google dominates over 90% of the Internet’s organic traffic, it’s visited by billions of users every day. Each new search query increases the potential of your site’s discovery. If you rely on black hat tactics, it’ll result in a ban and you’ll see a drastic drop in web traffic, leading to a potential loss of business.
Therefore, risking the website’s reputation by using illicit tactics is something to steer clear of. Instead, review the Google-approved SEO tactics listed under the webmaster guidelines to build an ethical, successful, and sustainable strategy.
Although white hat tactics require you to put in more time and effort than its counterpart, it’s evident that the long-term benefits outweigh the short-term gains.
Here are some definitive advantages of this technique:
Here are key best practices to keep in mind to ensure your SEO strategy is white hat:
To sum it up, there are no ‘quick schemes’ when it comes to search engine optimization, and relying on black or gray hat techniques isn’t the solution. Instead, focus on creating quality content that generates value for your audience, optimizing your website according to the guidelines, and regularly testing both the on and off-page SEO aspects. If you do so, you’ll ensure your website soars to the top of organic search results.