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A Beginner’s Guide to Social Media Marketing | DigitalOcto

Did you know that 90% of all marketers say social media marketing has increased their business exposure?

Whatever your industry sector and audience is, a significant
portion of your customers and leads are on social.

This means that you can’t afford to miss this huge
opportunity to grow your business.

What’s more, using social media for business boosts your
site’s SEO.

Although your killer content strategy is the most important
factor in your search rankings, driving traffic to your optimized pages will
cause them to climb much faster.

A lot of times, this can be as simple as sharing your new
content when it goes live or re-sharing evergreen content. We recommend each
post be re-shared once a month — a task that doesn’t have to be as
time-intensive as you might think. With Facebook’s scheduling tool or DigitalOcto, you can set the entire month
all at once and you’re done.

Now that you are convinced that social media couldn’t be ignored, it’s time to get deep down to the essence of each social media.

It’s not a secret that Facebook is the most widely-used social network to date.  According to research, active users on Facebook include men and women from all age groups. However, the most active users are 25 to 34-year old men. Presently, there are over 2.32 billion monthly active users (MAU) in the world.

 A Beginner’s Guide to Facebook Marketing:

Let’s take a look at some of the most important things you
need to consider if you plan to use Facebook as your marketing tool

Instagram:

Since its launch in 2010, the
platform has taken the world by storm. It seems like everyone — and their dog —
is on the platform.

Instagram users aren’t just active, they’re engaged. This
photo and video sharing app has quickly turned into a top social media site.
More than half of the platform’s active users visit the site daily, and 35% say
they check it multiple times a day.

Consider that:

A Beginner’s Guide to Instagram Marketing:

In this starter guide, we’ll outline some fundamentals for
Instagram marketing, including how to optimize your profile, how to create
high-engaging posts, how to get more results with both feed and Stories
content, and how to evaluate your progress on the platform.

LinkedIn is a business-oriented social network. LinkedIn plays a vital role in business as it has the ability to tap into existing connections and grow the company brand through word-of-mouth. LinkedIn is the number one channel B2B marketers use to distribute content. It is considered to be the most effective site for lead generation by 93% of B2B marketers.

What can your business accomplish with LinkedIn?

Whether you want to generating leads, build brand awareness,
or establish strategic partnerships, LinkedIn can connect your brand with more
than 450 million professionals across the globe.

A Beginner’s Guide to LinkedIn Marketing:

YouTube

YouTube is the most popular video sharing website. if you’re
planning to begin marketing on YouTube this year, you need to be savvy about
it. YouTube has more than 50 million content creators churning out videos
regularly, so your own content has to stand out.

With the right approach, it’s totally doable.

A Beginner’s Guide to YouTube Marketing:

Social Media Marketing Tools:

There are many tools that help businesses in handling and
analyzing the effectiveness of your social media marketing strategies over
various social media platforms.

DigitalOcto:

DigitalOcto is a
famous Social Media Marketing tool that enables you to handle your social media
platforms at a time. 

It lets you schedule posts to be posted on a particular day
on all social media platforms. It also offers a large collection of ready-to-use visual posts that could be
customized and branded with ease.

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