Each day competition is vying for all of the same eyeballs as you, and each day every one of those competitors is using every trick in the book to win. From competitive PPC to aggressive backlink building, businesses with money to spend are doing everything they can to drown out your website. Your best bet to outmaneuver them, without going into debt, is assuring your site is optimized and ready to be properly indexed.
In the past, SEO marketing firms could strategically horseshoe some targeted keywords into the copy on your site and get decent results. Some consistent but not particularly valuable blog content could also go a long way. These days search engines know their way around these tricks and will reward sites for the value of their content, a solid user experience, and a variety of other subtle and not so subtle “ranking factors.”
While the tricks that were once used can no longer help you, there are some simple best practices you could enact today to guarantee your site is getting the best organic rankings possible. Let’s check out nine ways you can improve your site immediately:
For small businesses trying to get a leg up without putting too much money into their site, the methods mentioned above are a great way to begin better SEO tactics.
SEO is and always will be a moving target. While following all of the above tips and tricks can make a huge impact on your site today, each could be called into question or further refined down the line. Your best defense is getting regular site audits from accredited web marketers with a sturdy understanding of the latest developments in SEO best practices.
Interested in auditing your site’s search engine friendliness or your marketing on the Internet in general, our team of marketing experts would love to help! Give us a call or send us a message today!