7 Ways B2B Brands Can Use Pinterest for Social Media Marketing

While other visual social networks platforms such as and are getting many of journalism nowadays, is still a growing platform that offers B2B brands and marketers an opportunity to grow and get in touch with their audience, drive brand name awareness and website traffic, and improve their overall social media marketing strategy.But in spite of its capacity,

Pinterest hasn’t exactly been embraced by B2B. Simply 14% of B2B marketers state they utilize Pinterest to disperse their content, according to Content Marketing Institute and MarketingProfs’B2B Content Marketing 2017: Benchmarks, Budgets, and Patterns– North America report.One big reason for this may be that B2B companies struggle to discover a way to fit in on a visual platform like Pinterest. Often, a B2B company’s product or services do not constantly have a recognizable physical existence or release an interesting vibe– which B2C brand names typically have going for them. Nevertheless, at the end of the day Pinterest is all about providing a place for people

to find brand-new things and ideas, and find motivation for all areas of their lives. And isn’t that precisely what your marketing efforts– whether they be B2B or B2C– aim to do?With that stated, listed below we dive into a few methods that B2B brand names can use Pinterest as a social networks marketing tactic to share material, drive awareness and grow their audience. # 1– Repurpose existing material into visual content.Humans are visual creatures by nature, which is probably why Pinterest and other visual social media sites are growing so rapidly, and why other networks are striving to enhance video and image capabilities.A fantastic way to get attention and promoteyour quality content is to repurpose it into a visual property like an infographic. Did you recently publish an eBook? Produce an infographic that highlights some fascinating takeaways. Include the infographic to the main landing page for your eBook, and pin to your Pinterest page from there. This will offer your audience an useful, visual piece of content, in addition to assistance drive traffic to your website and the eBook itself. is an infographic powerhouse. They have boards devoted to and infographics, in addition to infographic material included on other boards, too. Some are their own, while others belong to other brands.Already have infographic possessions? Naturally you must discover a house for it on among your boards, but you could also take a step further and break the content down into more bite-sized visual content pieces. Maybe your infographic features interesting data that a current report discovered. Highlight some of them by themselves specific images, with the pin pointing to the link where

the infographic lives on your website. To pump these out rapidly, consider utilizing a graphic style tool like Canva. # 2– Give industry influencers a shout-out. Engaging with industry influencers on any social networks channel is an excellent method to construct relationships that can result in a bigger audience and future cooperation. Continue to cultivate those relationships by offering them a little shout-out on Pinterest, including a preferred quote or insights an influencer has shared. Here’s an example from’s Pinterest page. After dealing with influencers on an eBook task on B2B marketing innovation, we produced individual images featuring their particular insights. # 3– Give all your material a second home.Blog posts, videos, images, eBook, white papers, item tutorials, company news– any content that resides on your website can find a new”home”on Pinterest. Simply ensure anything you conserve has a compelling image and caption to opt for it.Create boards that can house the various topics your material covers such as market news and trends, brand-new item launches, customer testimonials, and so on. Of course, don’t simply pin your own material. Look for other helpful pieces that your audience will take advantage of. # 4– Tell your business’s story.Social media is an amazing tool for developing brand awareness and showcasing what

your business is everything about. Think about giving your Pinterest followers a behind-the-scenes look inside your business’s culture or job that you’re presently working on. This not just assists your audience get to understand you a little much better, however can likewise be a fantastic recruiting tool.’s “”board functions intriguing videos and profiles that showcase workers at all levels of the company– from truck drivers to IT engineers. Some link back to the I Am FedEx blog site or the business’s YouTube account, while some others to local news coverage including a staff member.

Highlights staff member testimonials to add a human aspect and offer followers a sneak peek at what it’s like to work for the company on its”” board. # 5– Speak to your audience’s other interests.A terrific method to engage and lure new followers on Pinterest is to surpass the pain points they have as possible customers and speak with their other requirements, desires and interests– while also staying real and pertinent to your brand.’s Pinterest existence is a fantastic example.

The company understood for its imaginative style and document management tools features a number of interesting art-related boards that speak to a few of the basics of their target audience. Boards such as “”including cool typography and””showcasing incredible style creations intend to connect with followers on a creative level, while strengthening Adobe’s innovative legacy. # 6– Highlight your customers.Your current clients are perhaps your most significant opportunity when it concerned social media marketing. By highlightinghow your services or product assisted them get outcomes, or by simply highlighting interesting and innovatingthings that company is doing, you’re not just providing credit, but also revealing potentials how you value your consumers. # 7– Create group boards that permit partnership. allow several pinners to work together and share concepts in one space. B2B business can use this capability

to motivate more engagement and partnership with influencers, or get company staff members associated with adding to the board. If you do decide to create a group board, add some text in the description to let people know they can participate, too, and provide a contact e-mail so they can contact us if they want to be added.Is Pinterest Right for My Brand?Pinterest is not going to make sense for each brand name. Your audience, your marketing goals and overall service goals, and the resources you have to work with all contribute in deciding where to put your social networks marketing efforts. Ideally this post has given you a little food for thought and some ideas for taking your social media marketing technique higher.If you’re looking to experiment a little bit, get some finest practice tips from our post What unique boards or material to you promote on your B2B business’s Pinterest board? Why has it been successful? Inform us in the comments area listed below.

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