The COVID-19 pandemic changed people’s lives around the world. Socialization and shopping activities shifted online with the implementation of lockdowns and physical distancing measures. For many businesses, the change to increasingly remote and digital work might be how their business is conducted way into the future. Therefore, now is the right time to intensify digital campaigns to keep your company in your current and potential customers’ focus. There is an increase in organic searches, which shows the importance of building SEO campaigns to get the desired search results.

According to this BrightEdge report, with the changing landscape with shifts towards paid and organic searches as the most significant contributors to website traffic, it is increasingly important to refine your SEO strategy to get the best results for your business. We’ll show you why SEO is more important than ever and share the best SEO practices in 2020.

Top Reasons Why You Should Focus on Your SEO to Drive Your Business

Best SEO Practices to Utilize for Your Business in 2020

SEO’s effectiveness as a marketing tool will largely depend on your ability to make your target keywords rank well on Google and other search engines. You must strive to reach the top 10 and appear on Google’s first page to achieve results. Why? Based on a HubSpot study, 75% of users only looked at their first page results during their search. Here are some of the best SEO strategies you can use to make your posts rank on Google:

Final Thoughts

Your SEO campaign allows you to engage with your audience and prepare your business for 2021. Incorporating the SEO best practices in your campaign will increase your pages’ visibility to a high number of users. However, our SEO experts are always willing to help if you are not sure how to do it.

This article was previously published on SocialSellinator’s Blog.

With 20+ years of international communications expertise in agencies and in-house, Jock Breitwieser is an award-winning communicator. He focuses on Digital Marketing and Communications. 
Throughout his career, Jock worked in agencies and in-house, running global marketing programs that deliver business results. He is currently based in Silicon Valley, California.
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