To identify content trends, hashtags, and key topics that would guide you in creating your product and marketing strategies, you must do research.
Aside from getting ideas on content, hashtags, and topics, researching also helps you identify which platforms are the most relevant for your strategy and outreach.
So, where exactly can you research content trends?
Platform Data Trends
Data trends tools are very useful for businesses and marketers nowadays and Google and other social media platforms understand exactly how invaluable data trends are. Thus, Google Trends, Pinterest Trends, and Snapchat Trends, and all other platform data trends are commonly used.
By using these tools, you get ideas on whether people on these platforms are engaging with content ideas that are related to your niche and what they look for content-wise and on products and services.
With these data, you will be able to create better content and marketing strategies.
Hashtag Generator Tools
Knowing what hashtags are on trend is also a great idea. Tools like Hashtagify are helpful tools for researching hashtag popularity and usage. With these insights, you can formulate a more powerful hashtag strategy.
You can also hop into Instagram and use its search tool to find popular hashtags as well as related hashtags.
Content Research Tools
Content research tools like BuzzSumo are where you can find top-performing content across all social media platforms which are based on engagement and social shares. By just entering a keyword, you instantly get a list of all top-performing content around that keyword.
Plus, you can also search for your competitors top performing pages by just entering their URL.
Content research tools are powerful if you want to know what type of content people consume the most and also if you want to analyze your competitors.
Search Insights
Online tools like Answer The Public uses insights from Google and all other search engines to gather and show you the key searches related to any term you search for. This is very helpful if you want to get insights on what questions people ask and find an answer online for.
Creating concrete and marketing strategies all starts with research. You have to make sure that you have gathered relevant information around key content, topics, and hashtags online so you make sure that you create contents that are really around your target audience’s interest.
And these 4 places are a great starting point!
