From building a brand to selling a product or creating hype, social media management has become one of the most important facades of digital marketing in Lebanon and has helped numerous entrepreneurs in reaching millions of people worldwide. And if you are not thinking about this, you are missing out on massive marketing opportunities, the gateway to enormous sales and incredible word of mouth.

Ever since Facebook made its first impression, the social media realm has undergone a tremendous change and it is still evolving at its very best.  In the midst of all that, it is extremely vital to keep up with the trend in order to keep up with the speed. Only then you can ensure that your social media marketing strategy will be fruitful. So what are these trends? Without any further ado, let’s get started.

Increasing Popularity of Stories. It’s pretty famous among youth and quite a trendsetter. Stories are fun, engaging and construct meaningful interactions. But make sure your stories are fetching enough to persuade customers to click, like, comment and share. Facebook, Snapchat and Instagram have made stories a preeminent trend and it will continue to rise in upcoming years too.

Next Marketing Is Influential Marketing. Influencers on YouTube, Instagram, and Facebook are being followed by millions of people and organizations constantly seeking the best influencers for paid sponsorship and to succeed in their campaign. Thus, influential marketing is rapidly becoming a succeeding element of marketing mix and the reason for that is, they quickly build trust, enriches your content strategy, builds a winning strategy and provides amazing value to the audience.

User Generated Content Will Shape Social Media. One wouldn’t deny the fact that the user remains the center of social media and marketing in the phase of product discovery. Now when we say user-generated content (UGS), we literally emphasize on the content that is being generated by your loyal customer. It can be a video post, positive review, image sharing, hashtags, memes, video talk or QnA session. Such content can be evidently used for free promotion. That’s why many organizations are involving customers with their business.

These were just a few of them, there are plenty more to discover. At SYNC , we keep ourselves in the loop of ongoing trends and make sure that your social media marketing strategy is designed as per the latest trend. To gain an implacable edge on social media, do stop by at .

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