If you want to make the most out of
the social media marketing efforts, especially when you use Instagram, you will
need to make sure that everything is done right. This will ensure that you win
more Instagram followers and customers that you can retain for
life. If you do it wrong, it will cost you dearly.

This means that you do not make any
mistakes to make things happen your way. These mistakes made by the businesses
are:

Sadly, these social media mistakes are often overlooked by businesses irrespective of the fact that they are recommended not to.

Not a Mistake: Have an Instagram Business Account

The most common mistake is to have a private
profile or still using a personal Instagram account when ideally you should
switch to a proper business account.

OK, if you have got a business account, it’s cool but having that aspect handled is not all when it comes to social media marketing. In addition to that, you need to be aware of a few other mistakes that are not so obvious yet highly critical and avoid committing those mistakes in your social media marketing efforts as most of the business brands do.

1. Posting Just Because

You should not post just because you have to post. Social media platforms are ideally meant to the ones that allow ongoing and engaging conversation. That means you should not say anything on this platform if you do not have anything important to say. Therefore, if you do not feel inspired to share anything, do not feel compelled to do so. Don’t share it. Period.

This is because any content that feels like it is forced will be considered as fake and unauthentic not only by the users but also by the search engine algorithms.

In reality, if you post when you do
not need to, it will tarnish the reputation of your brand and reduce your
engagement rates because the content is bound to be of very low quality. If you
do so the:

Therefore, make sure that you are intentional
with every part and piece of content when you post on Instagram. This will only
be possible when you operate from a well-thought-out strategy. Therefore, make
sure that you plan your content ahead of time. This will ensure that you do not
have to rely on the daily squirts of authentic inspiration to post.

The best approach to follow is to create
a content calendar. Also make sure that before posting, you ask yourself whether
or not you would like to continue or stop scrolling through your Instagram feed
to watch and read what you are about to post.

Sticking to Your Marketing Agenda

It is quite natural at this point to think that you should go overboard to post relevant content. Posting on Instagram does not necessarily mean that you will need to use an inspirational quote on every alternate Instagram post to make it pretty and an organized column of similar-looking tiles on your Instagram feed.

Often it is seen that most of the
businesses do it even though the specific types of posts do not the greatest rate
of engagement. Therefore, do not be very rigid in sticking to your business
plan and keep on posting even when these posts do not garner any engagement.

There are two specific reasons to say
that this is a huge mistake:

Therefore, make sure that you focus
on the needs of your audience more than what matters to you. Of course, you
should test, measure, repeat and learn, but make sure that it is not at the
expense of your users so much so that they fall off eventually and start to unfollow
you. Come out of your rigid agenda and focus on giving your users what they
want from you.

Maintain a Perfect Balance

Lastly, most of the businesses are
found to focus too much on product promotion and not enough on social media
marketing, which is another mistake that you should avoid at all costs. Indeed,
sometimes your audience may not know what they exactly want from you. They may want
your product or service.

However, that does not mean you will constantly
promote and sell to them. This will turn them off for sure.

Therefore, all you have to do to make the most out of social media is to focus on building a long-lasting relationship with your audience that will ensure larger web traffic and greater sales prospects.

Featured Image Source: Pixabay

Pete Campbell

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

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