29 Sessions You Cannot Miss at Social Media Marketing World – Social Agency Scout

Going to Social Media Marketing World and want to use your time well? We’ve got the list of must-attend sessions to help you schedule your days.

Social Media Marketing World is one of the top social media conferences in the world where over 4,000 marketers gather for learning, networking, and having fun. 

There are 100 plus sessions over the course of 3 days so it’s very hard to pick out the ones you should attend. 

But…Trust us, the following talks are well worth attending! 

If you are going to SMMW or have the virtual pass to watch online, check out at least some of the following sessions.

How to Use Facebook Ad Analytics to Improve Your Performance: A Deep Dive

By Andrea Vahl, andreavahl.com

andrea vahlIf you’re running ads on Facebook, understanding all of the available analytics options and closely monitoring your campaigns is key to optimizing ad spend and achieving your campaign goals. 

Andrea Vahl will provide practical answers to all your burning Facebook ad analytics questions so you can confidently measure and optimize your campaigns for success! 

Andrea is a Social Media Speaker and Consultant who focuses on helping businesses grow by leveraging the power of social media. She also co-authored Facebook Marketing All-in-One for Dummies. 

What’s great about hearing her speak is that she knows how to make complex topics fun and interesting – she moonlights as a standup comedian after all! 

How to Use Organic Facebook Content and Deliver Epic Results

mari smithEveryone wants to see great results in terms of reach and engagement after posting content to their Facebook page. 

But…this is becoming more and more difficult to achieve! If someone can show you the way to get the results you’re after, that’s definitely Mari Smith! 

Mari is a true social media thought leader who is known for her Facebook marketing expertise. She is often referred to as the Queen of Facebook! As one of the top speakers globally on the topics of Facebook marketing, she never fails to deliver real value to her audiences. That’s why her talks are always packed full! 

Advanced Instagram Stories: Techniques to Create Engaging Stories

By Sue B. Zimmerman, suebzimmerman.com

Sue B. ZimmermanIf you’re struggling to take full advantage of Instagram Stories’ engagement opportunities, then you should not miss Sue’s talk! She has become known by helping entrepreneurs and marketers to leverage Instagram to get real and measurable business results. 

Sue Zimmerman is a world-leading authority on all things Instagram marketing. As a speaker, she is savvy, knowledgeable, and fun! She shares her energy and passion for social media on stage and gives the audience practical knowledge that they can immediately implement and benefit from. 

How to Create Videos That Connect With People and Grows a Community

By Steve Dotto, dottotech.com

Steve DottoSteve Dotto is someone who doesn’t need much introduction – there’s a very slim chance that you haven’t heard of his show ‘Dotto Tech’ that’s educated millions of viewers on all things technology. 

Steve has a huge personality and really knows how to connect with viewers online. His content is educational but the way he delivers it makes the whole experience feel light and entertaining. The same stands for his sessions – he always delivers a great session and shares insanely valuable content! 

How to Create a LinkedIn Content Strategy That Attracts Your Ideal Prospects

By Viveka von Rosen, vengreso.com

Viveka von RosenLooking for ways to improve your LinkedIn marketing skills to attract more prospects to your company? Then don’t miss Viveka’s session! Viveka clarifies some misconceptions about the LinkedIn platform and shares tips on how to leverage the platform to improve your content marketing.

You’ll discover how to leverage LinkedIn content the right way so you attract the ideal prospects and encourage engagement and conversations with them. You’ll walk away with a proven formula on how to target your audience, where on LinkedIn to share your content, when to engage, and why it works. 

Viveka von Rosen is an author, speaker, and a world-renowned LinkedIn expert. She is the Co-Founder of Vengreso and the author of the books LinkedIn Marketing: An Hour a Day and “LinkedIn: 101 Ways to Rock Your Personal Brand!”

How to Create LinkedIn Ads That Convert 

By AJ Wilcox, b2linked.com

AJ WilcoxIf you’re a B2B company, LinkedIn is an ideal place to connect with your audience through targeted ads. And although it provides incredibly precise targeting, this is exactly the thing that makes those ads pricier than on most other networks. So…you want to make sure that every click counts and you want to relentlessly optimize for conversion! 

AJ Wilcox’s is a super smart guy and this is the only session you’ll need to attend to learn everything there is to know about ads on Linkedin. He is globally recognized as one of the top LinkedIn ads experts and is the founder of B2Linked, an agency specializing in LinkedIn advertising. AJ spoke at 60+ conferences worldwide, helping businesses drive growth through LinkedIn.

Winning the War for Attention

Mark SchaeferMark’s session will describe five questions that you need to ask to create an effective social media strategy and win the war for attention. So, why do you need to attend this talk?

Mark Schaefer has the ability to look into the future and see what’s coming in the world of online marketing. He is a globally-acclaimed educator and keynote speaker and author of six best selling marketing books, including Marketing Rebellion. His blog is one of the top 5 marketing blogs of the world! 

Digital Empathy: How to Build a Social Media Community, Not Just a Following! 

By Brian Fanzo, isocialfanz.com

Brian FanzoBrian Fanzo is a digital futurist, an inspirational keynote speaker, and founder of iSocialFanz. His focus is on educating and motivating businesses on how to leverage new technologies and digital marketing to cut through the noise and truly engage with their target customers. 

His session on Digital Empathy will walk you through the strategies and innovations that you can use to convey raw emotion and immersive storytelling that will enable your businesses to truly reach out and touch your consumers virtually. 

Influencer Marketing Strategy: How to Maximize Your ROI

By Neal Schaffer, nealschaffer.com

Neal SchafferIn 2020, there’s no more room for the debate on whether or not you should leverage influencer marketing to promote your business and your products. It is a proven way to reach an audience you couldn’t reach on your own and through someone who’s already gained the trust of that audience! 

So, now’s the time to look into the strategies and tactics that will help get the most return on your influencer marketing investment! 

Neal Schaffer’s session will show you how to take your influencer marketing program to the next level. Neil is a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. You’ll leave the session inspired and armed with strategy and tactics you need to get the most ROI on your influencer marketing program. 

How to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More

By Jessika Phillips, jessikaphillips.com

Jessika PhillipsIn a world of content overload, it’s becoming increasingly difficult for businesses to stand out and to capture and keep their audience’s attention online. If you’re out of ideas on how to consistently cut through the noise and get your message heard by the right audience, then Jessika’s session is just what you need! 

Jessika Phillips is a social media strategist, founder of NOW Marketing Group, and she was selected as One of the Top 12 Global Rising Stars on Social Media to Watch. Jessika lives by her statement that “Relationships will always be more powerful than marketing,” and she believes in being a magnet vs a Bullhorn to truly connect with your tribe.

How to Create Three Types of Scalable Social Content That Get Results

By Jay Baer, jaybaer.com

Jay BaerWe’re all looking for ways to develop a more competitive content marketing strategy and for smarter, more efficient ways to create content that converts. And there’s no better person to help with this than Jay Baer! 

Jay is the founder of Convince and Convert, one of the world’s top 5 social media blogs, a frequent conference speaker, New York Times best-selling author of six books, and an Internet pioneer. He is one of the world’s most inspirational marketing keynote speakers who always delivers a great session. You’ll walk out inspired, motivated, and armed with practical knowledge that you can apply to your content marketing straight away! 

Becoming Well-Known: How to Become the Recognized Expert in Any Industry

By Michael Stelzner, socialmediaexaminer.com

Michael StelznerBecoming an expert in your industry can open up a number of opportunities to build your personal brand and grow your business. It can build your authority and help you gain trust of your target audiences. But, how do you become that go-to expert in your industry? 

Michael Stelzner’s session will unlock this knowledge for you! Michael is the founder of Social Media Examiner and the man behind Social Media Marketing World. He’s also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society.

How to Creatively Repurpose Content for Maximum Impact

By Melanie Deziel, storyfuel.co

Melanie DezielMelanie Deziel is an incredibly successful storyteller and the person you can learn a lot from when it comes to creating and repurposing content. She is the founder of StoryFuel, an international keynote speaker, and she’s recognized as one of the world’s leading experts in native advertising and branded content. She is an inspiring speaker that will help you to think like a journalist so you can tell better brand stories. 

How to Create Content That Generates Sales, Step-by-Step

By Andrew Pickering and Pete Gartland, andrewandpete.com

Pete GartlandThis is a really practical session delivered by an energetic and funny duo! Andrew and Peter are owners of Andrew and Pete, a company that specializes in creative content marketing, and are authors of the hit books, ‘The Hippo Campus’ and ‘Content Mavericks’.

If you want to know how to create insanely shareable content that also results in sales, then this is a must-attend session! You’ll not only learn a lot, but you’ll also be entertained and motivated to go and apply all that you’ve learned. 

Content Marketing Strategy: How to Get More Leads and Sales With Your Content 

By Ian Cleary, razorsocial.com

Ian ClearyProducing great content on a regular basis is hard enough as it is, but then there’s an even harder part to it – making sure that it performs across all the stages of your marketing funnel, bringing you a healthy inflow of leads and customers. 

If there’s someone who knows how to turn content into dollars, then it’s Ian Cleary, founder of RazorSocial, a world-leading marketing technology blog, and one of the world’s leading digital marketing experts. 

Forbes recently said that Ian’s presentation at MarTech on the future of social technology was one of the most memorable presentations. Ian speaks regularly at international conferences around the world and he always delivers inspiring, actionable, and entertaining talks. 

How to Repurpose Your Video Content Across Social Media for More Leads and Sales 

By Kim Garst, kimgarst.com

Kim GarstVideo is one of the most effective forms of content and that is a fact! But how can you get the most out of every video you create? And how can that boost the number of leads and sales you’re generating for your business? A great way to accomplish this is through repurposing and Kim’s session will show you how! 

Kim Garst is a best selling author, international keynote speaker, and a highly sought after marketing strategist. She is the co-founder of Boom! Social, and one of Forbes’ Top 10 Social Media Power Influencers. Attend her session and you’ll walk away with actionable tips on how to get the most ROI from your video content! 

How to Get Your Videos Discovered on YouTube

By Tim Schmoyer, videocreators.com

Tim SchmoyerAre you making YouTube videos for your business? If so, you need to know how to reach the right audience and get your videos discovered. 

So how do you get views from your ideal customers? Tim Schmoyer, a YouTube pioneer whose channel Video Creators has 500,000 subscribers, will show you how in his SMMW session! 

Tim is one of the few people certified by YouTube in audience growth. He has published 3,000 videos and garnered millions of views on his various channels. Tim understands what YouTube wants and his session will give you the insight you need to create the kind of videos that get discovered! 

Visual Design for Non-Designers: How to Create Amazing Content for Your Business

Donna MoritzIf someone can teach you how to create impactful visual content for your business then it has to be Donna Moritz! Donna is an expert on the topic of visual storytelling and content strategy and she educates audiences around the world speaking at the biggest marketing conferences. She is also the founder of Socially Sorted, one of the top social media blogs worldwide. 

In her own words, Donna is “a dynamic, fun, speaker who loves to engage with your audience and leave them entertained, inspired, and armed with at least 3 key takeaways from every session.”

Unknown to Unforgettable: The Art and Science to Being Irresistible on Camera

By Stephanie Liu, lightscameralive.com

Stephanie LiuBeing irresistible on camera? Wow, that’s something that so many marketers and entrepreneurs struggle with – demonstrating their expertise in a way that really commands viewers attention. 

If you want to learn how to go from unknown to unforgettable, then you simply must attend Stephanie’s session. Stephanie is an award-winning digital marketing strategist, live streaming expert, and the host of Lights, Camera, Live® (live show on Facebook). Her session at SMMW will teach you how to turn your ideas, skills and experience into a captivating video! 

How to Create a Live Show: Tips, Tools, and Techniques to Succeed

By Ian Anderson Gray, iag.me

Ian Anderson GrayAre you interested in broadcasting a regular live show on Facebook, YouTube, Periscope, or elsewhere to grow your online presence and increase your reach? Want to learn about the tools and tactics you need for success? Then you should definitely attend Ian’s session! His talks are always packed with lots of actionable tips and a bit of British humor!  

Ian Anderson has helped many businesses around the world to up their marketing game by leveraging the power live video. He is an educator, speaker, and consultant on the subject of confident live video and social media technology with a background in professional classical singing. 

The Anatomy of a Perfect Live Video on Facebook and Instagram

By Alex Khan, alexkhan.tv

Alex KhanCreating a well-performing video on Facebook and Instagram may sometimes seem like a rocket-science, but it isn’t! Alex’s session will show you, step-by-step, what makes a perfect video on these social media networks. 

Alex Khan is the founder of Attractive Media agency, an international entrepreneur, a social media coach, and a live video coach. His focus lies on the creation of a uniform social media strategy and in live video training. 

How to Improve Your Twitter ROI: Your Daily, Weekly, and Monthly Game Plan

By Madalyn Sklar, madalynsklar.com

Madalyn SklarWant to learn practical, easy-to-implement strategies for improving the ROI of your Twitter marketing efforts? Then you simply must attend Madalyn’s session!

Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. She hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one-hour discussion on Twitter marketing. Since launching four years ago, it has reached over 10 billion impressions! 

How to Get Your Pinterest Pins to Appear in Pinterest and Google Search

By Peg Fitzpatrick, pegfitzpatrick.com

Peg FitzpatrickIf your business has a presence on Pinterest, then you’re most likely looking for ways to  improve the visibility of your pins. Peg’s talk will focus on this topic, giving you practical tips on how to drive more eyeballs on your pins through Google and Pinterest search. 

Peg Fitzpatrick is a leading specialist in social media and visual marketing, focusing on Pinterest, Instagram, and DIY graphic design. She is a popular social media speaker, trainer and co-author of The Art of Social Media: Power Tips for Power Users. Her talks always provide tons of value based on her extensive experience on all sides of the social media industry.

Stop the Scroll! Visual Marketing Tips and Tricks for Non-Designers

By Jeff Sieh, manlypinteresttips.com

Jeff SiehYou may not be a designer, but you still want to create compelling designs that stand out, right? Visuals are so important in the world of online marketing, and having a few pro designer tricks up your sleeve will help you capture the viewer’s attention and ‘stop the scroll’! This is exactly what you’ll learn if you attend Jeff’s session. 

Jeff Sieh is an international speaker and visual marketing consultant, specializing in Pinterest, Instagram, and video. He is also “Head Beard” at Manly Pinterest Tips where he is the creator and host of The Manly Pinterest Tips Show. He has worked with and produced visual content for various companies, including Guy Kawasaki, Social Media Examiner, Tailwind, and Kim Garst.

The Ultimate Facebook Ad Local Playbook to Drive Leads, Foot Traffic, and Revenue

By Dennis Yu, teamblitznation.com

Dennis YuWant to learn how to effectively advertise your business on Facebook to reach people who are likely to visit your business and get more foot traffic? Dennis Yu will walk you through practical tips and tactics to achieve these goals! 

Dennis is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E and Marketo Summit. 

How to Prove the ROI of Your Social Media Marketing

By Christopher Penn, christopherspenn.com

Christopher PennMost marketers know this well –  one of the most difficult parts of social media marketing is proving its ROI and showing how much value your business gets out of it. Christopher’s talk will show you how to prove the impact of your social media marketing activities. 

Christopher S. Penn is a renowned speaker on the topic of digital marketing, the co-founder of Trust Insights, and the author of Leading Innovation. He says that he’s ‘a better coder than most marketers, and a better marketer than most coders.’ 

You will walk away from his session with practical, immediately usable advice, ideas, and information.

What Do They Want? How to Use Analytics to Draw in The Right People and Keep Them Happy

By Andy Crestodina, orbitmedia.com

Andy CrestodinaMarketing today is a lot more advanced and targeted and it’s all because we can track, measure, and then optimize all our marketing activities online. But how do you use analytics to understand the behavior of your target customers so you can understand and address their needs? 

You’ll get answers to these questions during Andy’s session. I can say with confidence that this will be one of the most practical sessions at SMMW 2020 and the one you should not miss! Andy Crestodina is always rated as one of the top speakers at any conference.

He is a co-founder and Chief Marketing Officer of Orbit Media, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. 

How to Multiply Your Webinar Conversions Using Messenger Bots 

By Natasha Takahashi, ineffablemarketing.com

Natasha TakahashiIf you’re interested to learn how to improve your Webinar marketing with Messenger bots, Natasha’s session will provide the practical tips and advice you’re looking for. 

Natasha Takahashi is the CMO and Co-Founder of Ineffable Marketing agency and the co-founder of School of Bots, the trusted chatbot resource for marketers & entrepreneurs. Her focus is on creating profitable chatbot campaigns and teaching about them both online and offline. She has spoken on 70+ stages and podcasts across 7+ countries with influencers like Richard Branson and Gary Vaynerchuk. 

Content Marketing Strategy: How to Create Scalable, Measurable, and Profitable Content

By Robert Rose, contentadvisory.net

Robert RoseLearn how to create a content marketing strategy that will help you reach your goals from a well-known marketing strategist and storyteller. Robert Rose focuses on helping fellow marketers tell their story more effectively through digital media. 

His bestselling book, Killing Marketing, which he co-wrote with Joe Pulizzi is considered to have rewritten the rules for marketing. Robert is the founder and chief strategy officer for The Content Advisory, the education and consulting group with the Content Marketing Institute.

Artificial Intelligence and How It Will Transform Your Marketing

Paul RoetzerWe’ve been hearing this for a while – AI will have a transformative impact on marketing. But what does this really mean and which areas of marketing will be impacted the most and how? Paul will provide answers to these questions in his SMMW session. 

Paul Roetzer is founder and CEO of PR 20/20, author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and creator of The Marketing Artificial Intelligence Institute and Marketing Score.   

In Conclusion

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