Episode Overview: A common question SEO experts are seeking the answer to is “What is the correlation between earnings per share and SEO?” The Searchmetrics’ team conducted a study to answer just that, and found intriguing results. Join host Ben as he speaks with Searchmetrics’ CMO Doug Bell, SEO Strategist and Advisor Jordan Koene and …
What is the Correlation between EPS & SEO? – Doug Bell // Searchmetrics Read More »
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the …
Class is back in session – but we’ve graduated to the next level. Part 4 in our SEO series covers more advanced techniques you can use to boost your website traffic and rank better in search engines. SEO Strategies for 2020, Part 1: Welcome to the New School SEO Strategies for 2020, Part 2: Basic …
SEO Strategies for 2020, Part 4: Advanced Strategies Read More »
Some marketers mistakenly believe that CRO consists of quick fixes that are designed to subtly peddle sales. However, there are some small changes in the field of CRO that can amount to significant differences in your sales funnel performance. Though it’s worth noting that many of these changes could require thorough investigation before it’s worth …
Assessing The Trident of Conversion Success: SEO, UX and CRO | BuzzSumo.com Read More »
Long tail keywords will bring targeted traffic ready to buy Keywords drive traffic. Long-tail keywords drive highly targeted traffic. Using long-tail keywords is an exciting way to send geared-up organic traffic to a website. Using long tail keywords for content marketing is a tried and tested strategy that works. While such highly specific keywords may …
The relevance of eCommerce is increasing at a fast rate. More and more people are ditching trips to the stores every day to buy things online from the comfort of their homes. This trend in online marketing is not going away any time soon. As a result, more eCommerce companies are coming up, hoping to …
Search engines must crawl and index your site before it can rank in organic search. Thus optimizing your content is pointless if search engines cannot access it. This is the ninth installment in my “SEO How-to” series. Previous installments are: In “Part 2,” I discussed how search engines crawl and index content. Anything that limits …
SEO How-to, Part 9: Diagnosing Crawler Issues | Practical Ecommerce Read More »
Are you implementing videos to promote your business campaign? If the answer is no, you’re losing potential customers. Fewer people turn to newspapers or listen to radio. The Internet is where everyone is getting information from these days. Keep reading to learn more about video marketing and how this medium could help you promote your …
Try These Video Marketing Tips In Your Next Campaign Read More »
WeChat owner Tencent Holdings wants to acquire China’s second-largest search engine Sogou for around $3.5bn. Sogou, which was founded in 2005, is the underdog in the Middle Kingdom’s search engine market in China behind Baidu. The latter dominates search in China, accounting for more than two-thirds of the market in June, according to Statcounter. Sogou …
