December 2019

I get it. You’re a musician and want to make music, and don’t have the time or inclination to mess about tweeting, posting, vlogging or any of that nonsense. But here’s the truth: if you want your music to go big, you need to. Making music isn’t enough, you need to promote it. Regardless of …

Social Media Marketing for Musicians Read More »

Many businesses fall victim to these pitfalls of social media marketing. Don’t be one of them! You know by now that having a presence on social media is crucial to the continuing success of your business. After all, seven out of ten Americans are active on social media. While there is some variance between age …

5 Reasons Most Businesses Fail at Social Media Marketing Read More »

Social media trends—both for users and marketers—come and go at breakneck speeds; just when you thought you knew it all, another tactic or trend turns things around. Now’s the time to try some of these strategies to boost your social media pages! Try Video Marketing You’ve probably encountered short social media videos on Instagram, Facebook, and Twitter. Videos are popular among …

Fall for These Social Media Marketing Tips Read More »

When it comes to setting a social media budget, there’s no one-size-fits-all answer. However, these tips will help you understand the true cost of social media marketing and how much to spend on your business. Social media plays two key roles in most small businesses who leverage it correctly: an advertising channel to get the …

How to Calculate the True Cost of Social Media Marketing for Your Business Read More »

To compete in the increasingly competitive digital marketplace, hospice providers must become more sophisticated in their use of social media, experts say. Using these tools effectively helps develop and promote your brand, identify and attract prospective patients, and recruit good staff.  Social media offers marketing opportunities that few businesses can afford to underestimate or ignore, …

Hospices Leverage Social Media Marketing Read More »

Social Media is a simple yet extremely powerful tool supporting nearly every marketing objective from brand awareness to advocacy over the past few years. This value that social media offers, forces social media management teams to think more critically about their online marketing efforts as a whole. However, despite all the potential social media has, …

22 Experts Reveal Their Biggest Social Media Marketing Challenges Read More »